Mahindra Truck and Bus
On Saturday, the
13th of August, 2016, the tenth batch of MPOWER - the Management Development
Program for the nextgen Youth Transport Entrepreneurs - was launched at the
Indian Institute of Management, Ahmedabad (IIMA) and it concluded on 20th
August, 2016. This batch had 32 participants.
As you would
recall, the guiding philosophy of the program is empowering the next generation
of India’s transporters/ fleet owners to “Take forward their family business
with their OWN vision”, as propounded by Mr. Anand Mahindra while
launching the program on the side-lines of the Mahindra Transport Excellence
Awards ceremony on 9th Jan ’13 and as envisioned by our CEO, Mr.
Nalin Mehta, who along with Prof G. Raghuram of IIMA is the founder
of this concept.
MPOWER program
is growing from strength to strength as our signature initiative to drive positive
change in Indian Transport. In terms of numbers, with this batch we have
involved 278 nextgen transporters who together own over 57,300 trucks
(and utilize at least 50% of this no in addition from market), with a combined turnover
of Rs. 23,400 Crores employing over 63,000 people.
For MPOWER X, 32
young transport entrepreneurs, chosen by invitation and belonging to some of
the finest transport companies of India, checked-in for the 7 days’ course
which is aimed at professionalizing the Indian transport sector in the long
run. A course that has been specifically designed keeping the transport sector
issues in focus. Seven highly accomplished faculty members of IIMA are running
the course that covers subjects like, PROFESSIONALISM, BUSINESS PLANNING, MARKET&
SEGMENTS, HR PRACTICES, SERVICE QUALITY, FINANCIAL MANAGEMENT& ACCOUNTING,
SUPPLY CHAIN MANAGEMENT, LEGAL AND REGULATORY, INFORMATION TECHNOLOGY, INDUSTRY
FOCUSSED SESSIONS.
Snapshot of the
MPOWER X: 32 Participants; Ave age 32 years; From 17 Cities, 26
Load Segments/ Applications (Dry Bulk, Parcel, FTL, LTL, Liquid Bulk, EXIM
Containers, FMCG, Consumer Durables, Electronics, ODC & Project Cargo,
Multi-modal, Finished Vehicles Transportation, Tire Transportation, Sugarcane
Transportation, Cold Chain Logistic, Warehousing); Cumulative turnover of Rs.
2,530 Crores; owning over 3,351 trucks.
Please find
below the photo report of the inaugural and Valedictory session at IIMA:
Shashank
Patwa, Sr. Manager – Marketing, who steers the program from MTB side, receiving
the delegates on their arrival at IIM, Ahmedabad.
The past 9
batches of MPOWER were a huge success not only in terms of an emotional connect
with the nextgen of transporters but also in terms of bringing our business and
offerings in their focus and also helping start a business relation with many
of the people who attended. This successful engagement has motivated us to
reinvest in driving a positive change in the transport ecosystem while
nurturing our business interest. We are confident that this program too will be
a grand success and strengthen our brand even further, along with other
initiatives like the Mahindra Transport Excellence Awards. All these
initiatives will help us connect with various constituents of the Indian
transport ecosystem at both the rational and emotional levels, which can be
leveraged to build a strong market presence for Mahindra Trucks and Buses
Division.
Final Day – 20th
August, 2016
The proceedings began with two groups
of 16 participants each presenting their Integrated Case Study. Each Group had
only 15 mins. to present their case.
Post all the group presentations,
Prof. Debjit and Prof. Raghuram shared their view on each group’s topic and
presentations.
The MPOWER batch X – had witnessed Ex-MPOWER participants sharing
their experience –, 14th August, 2016, and on 20th
August, 2016 they could relate to it and found there learning very relevant to
their business and motivational also.
Dr. Venkat
Srinivas, Principal Chief Engineer and Head – Product Development,
was the Chief Guest for this Valedictory ceremony.
Notably, on Sat,
the 20th August, 2016 – The Final Day of MPOWER X – Program, the
valedictory Session was graced by Mr. Abhay Damle – Joint Secretary,
Ministry of Road Transport and Highways (MoRTH). MPOWER X participants
presented to him, “The Challenges of Transport Industry”. Participants shared
their views and concern related to transport industry with Mr. Abhay Damle.
Mr. Abhay Damle
address the MPOWER X batch with his views and ideas that will be implemented in
the near future for this industry. He shared The Motor Vehicles (Amendment)
Bill, 2016 with MPOWER X participants. Abhay Damle with IIM Prof’s and Mahindra
leadership team gave away the MPOWER certificate to all the participants on successfully
completion of MPOWER X. He then joined the IIM Prof’s and Mahindra leadership
team gave away the MPOWER certificate to all the participants on successfully
completion of MPOWER X.
Similar to all batches, all the
participants were asked to share their feedback on how we can improve MPOWER
course. All the feedback and comments were well noted by IIM professors and
Mahindra
Our Chief Guest, Dr. Venkat
Srinivas and I shared perspective on the program- why Mahindra instituted this
engagement and the way forward
The much awaited
Valedictory Started giving MPOWER certificates to all the 32 participants.
With 278 MPOWERians already having gone through this
customized program from IIMA, we can confidently say that MTBD has made significant
progress in driving positive change in transport ecosystem. As a collateral
advantage, our brand is in strong focus with these important customers and key
opinion leaders of trucking business. Would urge the Field team to take maximum
advantage of this important, pioneering and unique engagement tool of MTBD to
make it work for business and MTB’s market position.
