Friday, February 26, 2016

4th March ’16, the D’day for the ambitious aspirants: Final jury verdict on 4th March '16 for #MTEA2015

Hard work wins you a game, but recognition for your hard work wins you championships!

Another tale of recognition and awards which has now gained popularity is the MTEA awards held every year by Mahindra Transport division.

Like every testing year, stories of excellence and outperformance were put to test by the jury during Mahindra Transport Excellence Awards 2015, which were effectively accomplished on the 21st/22nd of Jan'16 and 5th/6th of Feb' 16 at the Mahindra Towers, Worli, Mumbai.

Mahindra Transport Excellence Awards 2015, with its philosophy OUTPERFORM and RISE, is another step towards driving positive change in the Transport Ecosystem.

As Mr. Nalin Mehta said while launching the Awards in 2011, "Mahindra Transport Excellence Awards perceive and remunerate different stake-holders in the trucking business on parameters such as Outperformance, Excellence, Innovation and Change Leadership, judged against the setting of RISE columns, Accepting No Limits, Alternative Thinking and Driving Positive Change. The activity, with its comprehensive nature, has set for itself exclusive & niche standards".

The prominence and value of the awards can be gauged from the number of one of a kind cases got - more than 2300 (contextual analyses for various classes):

In light of inputs received to hold the freshness of the grants, we re-organized the current Fleet Owner categories to be more comprehensive and illustrative of the fleet owning fraternity.

Under the Fleet Owner classes, new grants for Tipper section in the Construction and Mining fragment had been presented.

Perceived the significance of professionalizing the Transport business made classes for Fleet Management and Driver Management hones for substantial, medium/little transporters. Youth Transport Personality and Lady Transport Personality and their commitments to this business with future in context were held once again this year.

New classes of Awards like Emerging Fleet Owner of the Year were announced to empower new players in this focused industry and Essay Competition for MSA (Mahindra Saarthi Abhiyaan) Awardees of F14-15.

The exposition rivalry concentrated on the Driver and young ladies of Drivers were gotten some information about their dad (HCV Driver) and how he has motivated them in their lives.
Ladies gave an overwhelming response by submitting about 700 papers.

On the Driver classification, directed driving aptitudes tests at 8 areas crosswise over India were introduced and the top entertainers were selected for the HCV Driver Award.

The Safety Category included ODC sub-class for risky and non-unsafe merchandise, keeping in perspective the extraordinary elements of development. The Safety classification, presented at the command of Ministry of Road Transport and Highways, who’ve kept on supporting our Awards program for the third successive year, have gotten overpowering reaction.

The sections gloat of value, commitment and consistency.

The jury individuals were drawn from different pieces of the vehicle ecosystem, viz. transport and logistics administrations clients, business vehicle media, fragment particular media (bond, base, steel, and so forth) and also investigate firms, Management Faculty of IIM, Ahmedabad and Indian Maritime University, Chennai, Advisors to Government of India on logistics, and so on. Strikingly, the Jury board was drawn from organizations such as BASF, Hellmann Worldwide Logistics, Castrol, L&T, Cement Research Institute, Vedanta Group, JSW, Forbes and Company Ltd (Shapoorji Pallonji Group) and some more, and who are additionally our clients.

EY, like before, were the counsels and evaluators of the Awards and their delegates dealt with the jury procedure to guarantee straightforwardness, nonpartisanship and procedure adherence. Mr. Nalin Mehta graced the event on the 5th Feb and interfaced with the master jury over mixed drinks and supper.

Jury procedures started with a preparation session from MTBD and Ernst and Young side, clarifying the ethos of Awards project furthermore the tenets and procedure of the jury considerations.

The shortlisted chosen people would be set up for the last round of assessment by the GRAND JURY, which will be hung on seventeenth Feb 2016 at MoRTH, New Delhi

The recompense has set destinations around endeavors of the business that drive it towards ethos of tolerating no restrictions, elective thinking and driving positive change.

A few Glimpses amid the Jury Meet 5th and 6th of Feb, 2016.

The honors will advance with the final stage and Grand Jury proceedings shall select the final champ’s i.e the winners who will be commended on the 4th of March 2016 at the Awards Ceremony in New Delhi.

Rewards don’t weigh a lot. Just that they make hard work a habit!

Thursday, February 18, 2016

Ajay Devgn and BLAZO, a fiery combination transforming the Indian trucking Industry

On the 4th of Feb, 2016, Mahindra Truck and Bus Division (MTBD) launched the awe-inspiring heavy commercial trucks under the brand name 'BLAZO'. While its new superior mPOWER FuelSmart technology, a topic of thesis in itself. BLAZO also boasts of a dashing new dapper look, the turquoise blue colour variant topping the list.  

The Mahindra BLAZO Series

The ‘BLAZO’ series includes haulage, tractor trailer and tipper and is geared with the FuelSmart innovation. The highlight of ‘FuelSmart technology' is the introduction of the CRDe motor combined with the all new Multi-drive mode which is  generally found in passenger cars which assists them to drive into the city, off-roads and makes it easier to maneuver and speed up on the highway. BLAZO too has incorporated similar technology, taking into consideration driver, fleet owner and vehicle’s need.
Given the uber rugged yet suave personality that the brand radiates, BLAZO has picked the dashing, macho, and the very eminent Bollywood star, Ajay Devgn to be the brand ambassador of the all new Blazo campaign. Here is the Official Launch Video of BLAZO starring Ajay Devgn.

FuelSmart - an automotive technology

Mahindra presents FuelSmart technology, first of its kind in Indian transport. To give the users the most important features that they could ask for in a truck that is mileage and power. Hence, Mahindra created FuelSmart technology.

FuelSmart technology harnesses the benefits of the CRDe engine that in turn provides better mileage at the touch of a switch. The FuelSmart technology comes in three modes – Turbo, Heavy and Light which of course can be changed by the driver as per street conditions. A driver can now easily turn on Heavy mode when carrying full loads and switch to Light when returning back unloaded. He can also use Turbo mode when transporting heavier loads based on his application, over steep inclines. Each mode provides maximum efficiency for optimal performance.

Mahindra BLAZO guarantee

On this one-stop solution Mr. Rajan Wadhera, President & Chief Executive - Truck & Power Train & Head – Mahindra Research Valley, Mahindra & Mahindra Ltd, said, “In commercial vehicles there is a challenge to provide a single solution of engine and vehicle power-terrain configuration to multiple applications and variants. The FuelSmart Technology with its multi-mode switch technology will help drivers into choosing correct mode based on load and road condition, thereby leading to high efficiency”.
The confidence and sincerity that the brand exudes converges into a strong guarantee that the new BLAZO series offers. Mahindra Truck & Bus Division affirms that if the new series of truck do not provide better fuel efficiency than the old existing trucks then the owner can return the truck back. This stance itself explains BLAZO is par excellence.
The super-macho Mahindra BLAZO is ready to hit the road with its mantra – To do more and be more!

Wednesday, February 10, 2016

Mahindra launches new HCV truck series, BLAZO with FuelSmart technology, Mileage and Service Guarantee.

Mahindra Truck and Bus Division (MTBD), a part of the USD 16.9 billion Mahindra Group, on Thursday, 4th February, 2016, announced the launch of its new heavy commercial truck series under the brand name ‘BLAZO’. The range comes with a first-of-its-kind FuelSmart Technology. 

Adhering to the philosophy of Made in India, Made for India', the New Mahindra BLAZO has been engineered for Indian requirements. With 16,500 trucks on road, Mahindra Truck and Bus Division is in the process of addressing every segment of the commercial vehicle market; from 3.5 tonne GVW to 49 tonne GVW, with variants that meet the varying needs of passenger transport, cargo and specialised load applications. 

The BLAZO range covers the entire gamut of Heavy Commercial Vehicles with a range of Haulage, Tractor Trailers and Tippers. It comes with a revolutionary FuelSmart technology that brings together the innovative CRDe engine coupled with Multi drive mode feature with three modes – Turbo, Heavy and Light. This can be switched by the driver to optimise mileage and power as per the load and road conditions.

The Mahindra Truck and Bus Division has shown great confidence in the BLAZO by giving not one, but two guarantees for its truck drivers. The company gives a guarantee that the BLAZO series will offer better fuel efficiency than the existing trucks of customers or else they can actually return their truck! In addition, MTBD is further guaranteeing uptime on its breakdown service by getting the truck back on road in 48 hours or the Company will pay the customer Rs. 1000/- per day!

Speaking on the occasion, Dr. Pawan Goenka, Executive Director & President, Automotive & Farm Sector, Mahindra & Mahindra Ltd., said, “Our truck and bus business has been growing steadily and is taking full advantage of the buoyancy in the HCV segment. We are confident that new BLAZO HCV range will further enhance our position in the market by significantly improving the customer value proposition”. 

 Mr. Nalin Mehta, Chief Executive Officer, Mahindra Truck and Bus Division, Mahindra & Mahindra Ltd. further added, “Besides bringing in the new technology, we have even refreshed the looks of the new series and are introducing the new turquoise blue colour variant. Also, given the sincere confidence that the brand exudes, we have chosen the suave, dashing, macho, popular and renowned Bollywood actor, Ajay Devgn to be the face of our new campaign featuring the Product and Service Guarantees”.  

On providing single solution for multiple applications, Mr. Rajan Wadhera, President & Chief Executive - Truck & Power Train, & Head – Mahindra Research Valley, Mahindra & Mahindra Ltd, said, “At the core of the Mileage guarantee that we are offering for the BLAZO series of trucks is the FUELSMART Technology of our mPOWER CRDE engine.  In commercial vehicles there is a challenge to provide a single solution of engine and vehicle power-train configuration to multiple applications and variants. The FUELSMART Technology with its multi-mode switches, will help drivers into choosing correct mode based on load and road conditions, thereby leading to efficiencies”.

As a part of its aggressive marketing plans, the company has also rapidly expanded its after sales service and spares network, firming up its multi-lingual helpline, NOW. Mahindra Truck and Bus also offers 5 Years or 5 Lac Km transferable Warranty on commercial units, which is an industry first and a cost effective AMC. 

Check out the new Mahindra BLAZO TVC starring Padma Shri Ajay Devgn :