Mahindra FURIO – Get More Profit or Give The Truck Back*

The recently launched Mahindra FURIO range of trucks has been revolutionizing the trucking business in India. FURIO is Mahindra’s latest offering in the Intermediate Commercial Vehicle (ICV) segment. The FURIO ICV truck performs as good as it looks and that is why it has been creating waves in the market since launch.

Whichever way you look at it the Mahindra FURIO packs quite a strong punch on every parameter – be it the FURIO’s stylish design that has been perfected at Mahindra’s design centre at Pininfarina Italy, or the assurance of unmatched performance and features, backed by Mahindra’s unique package of 5 promises - an industry-first.

All of which ensures that your purchase of a Mahindra FURIO truck is a completely risk-free ownership decision to grow your business and profits to greater heights.

 

Powerful Performance: More Profits Guaranteed

The FURIO is fitted with Mahindra’s powerful and efficient 3.5 litre mDi Tech BS6 engine that gives you higher power and higher fuel efficiency whatever be the load. It is capable of smoothly transporting a wide range of goods from construction material to white goods, milk, fruits and vegetables, industrial components, to parcels and logistics material; all the while keeping your business booming and profits rising.

 

Class-leading Fuel-Efficiency: More Profits Guaranteed

The operational efficiency and performance of Mahindra FURIO’s powerful 3.5 litre mDi Tech BS6 engine is enhanced with Mahindra’s patented FuelSmart technology which places a choice of modes at your fingertips – Heavy and Light. All that you need to do is to switch the mode as per the payload and road conditions, to get optimal power and best-in-class fuel-economy. That is a sure shot way to register higher profits and more growth for your business.

 

State-of-the-art Cabin: Better Comfort, Safety and Convenience Guaranteed

Mahindra FURIO redefines driving comfort with its ergonomically designed, state-of-the-art cabin. The cabin in the FURIO gets 8 air vents – an industry-first, for maximum air circulation and best ventilation. Driver comfort has been further optimized with a 3-way adjustable seating for the best driving posture and unmatched ride comfort. The dashboard on the FURIO is equipped with advanced features for the driver’s convenience such as the Real- time Driver Information System (DIS) that keeps the driver updated on the truck’s vitals at all times.

The 10-bar air brake system ensures enhanced braking performance while the I-section and tubular-type chassis built with high-strength low-alloy (HSLA 550) material provides greater vehicle stability to the FURIO.

With such a best-in-class cabin design, uncompromising driver comfort, convenience and safety in the FURIO is a given - translating into more trips and you guessed it, greater profits.

 

5 YEARS/Unlimited km Free AMC and 5 YEARS/5 Lakh km Transferable Warranty: Peace of Mind Guaranteed

To complement the top-notch guarantees that you get with the Mahindra FURIO and to offer you a complete risk-free ownership experience, there is also a promise of reduced maintenance cost thanks to the 5 YEARS/Unlimited km Free AMC. And the 5 YEARS/5 Lakh km Transferable Warranty means that should you chose to sell, all the service warranty benefits provided with the FURIO can be availed by the next owner, making resale value of this truck a redundant topic. That is indeed guaranteed peace of mind for you.

The new-age Mahindra FURIO range of trucks is a game-changer in ICVs that is all set to deliver higher standards of performance, efficiency, comfort and convenience, guaranteeing greater earnings and profits for your business. Can you afford to risk the future of your business by not investing in the Mahindra FURIO?

Mahindra BLAZO X - The truck you know, the truck you trust with minimum changes in BS6.

The Mahindra BLAZO X range of trucks and tippers has transformed the face of the transportation business in India, in the HCV category. These solidly-build, smartly designed, tough and adaptable machines have made a profitable impact on their owner’s business, by proving their capability and efficiency across a variety of applications, in the toughest of conditions.

 

Thousands of proud Mahindra BLAZO X customers across the country are already reaping the benefits of guaranteed increased productivity, thanks to the assured higher mileage, superb performance, lower maintenance and overall low operating cost of these commercial vehicles. The decision of these transporters, to upgrade their fleet and place their trust in Mahindra’s BLAZO X trucks has in turn helped them maximise return on their investment, to enjoy higher profits and faster business growth.

 

What makes the Mahindra BLAZO X range the best choice of HCV for you, is the shorter turnaround time thanks to the 7.2 litre mPOWER engine that churns out greater torque at low r/min, best-in- class fuel efficiency. It is backed by FuelSmart technology with multimode switches to optimise fuel consumption in different load and road conditions along with an enhanced cabin comfort for better productivity. In fact, Mahindra BLAZO X is well established as the most fuel-efficient truck in its category.

 

You can also keep track of your vehicles and business 24/7 with the feature-loaded Mahindra

BLAZO X because it is equipped with Mahindra’s smart iMAXX telematics technology. Mahindra iMAXX helps you to easily stay updated with key vehicle and business information, thanks to its smart tech features - Live Tracking, Accurate Refills, Predictive Vehicle Health Monitoring, Fuel Efficiency Analysis, Fuel Consumption, Theft Alerts, AdBlue Monitoring, Driver Behaviour Monitoring and a range of Automated Operation Reports.

 

Mahindra BLAZO X comes with the lowest Total Cost of Operation and the 6 YEARS/ 6 Lakh km/6000 hours Transferable Warranty that includes the cabin.

 

What’s more, in addition to its superb and efficient performance, the Mahindra BLAZO X range of trucks come with a host of unmatched industry-first service and spare guarantees – prompt service, readily available parts and of course highest mileage, promising a hassle-free ownership experience and extra advantage to their owners.

 

Now with the BS6 Mahindra BLAZO X being rolled out, the good news is that 90% of BS6 BLAZO X parts are common with the BS4 BLAZO X, leaving you worry-free when it comes to spare part availability and service. You also get the same BS4 oil drain intervals resulting in lower maintenance costs.

Whatever the consignment, Mahindra BLAZO X makes smooth work of transporting goods competently from source to destination. These HCVs are perfectly suited for transporting a wide range of goods - be it construction material, food grains, perishables such as milk, fruits and vegetables, edible oil, petroleum products, industrial components, barrels and engineering goods.

 

Go ahead, invest in the Mahindra BLAZO X range of trucks and tipper trucks, backed by guaranteed customer experience and join the growing number of transporters across the country that have been richly rewarded for their wise decision. Then sit back and enjoy the satisfaction of seeing your business potential and profits increase by leaps and bounds.

 

The versatile BS6 Mahindra BLAZO X range gives you a choice of models across Multi Axle Rigid Trucks, Tractor Trailers and Tippers, to suit your business requirement.

 

Multi Axle Rigid Trucks:

Mahindra BLAZO X 28 ton, Mahindra BLAZO X 35 ton Lift Axle, Mahindra BLAZO X 42 ton Pusher Axle, Mahindra BLAZO X 42 ton Tag Axle, Mahindra BLAZO X 49 ton

 

Tractor Trailers:

Mahindra BLAZO X 40 ton, Mahindra BLAZO X 46 ton, Mahindra BLAZO X 55 ton

 

Tippers:

Mahindra BLAZO X 28 ton tipper, Mahindra BLAZO X 28 ton Transit Mixer, Mahindra BLAZO X 35 ton 8x4 tipper

FuelSmart Technology - For Savings, Performance, & Versatility

Truck owners struggle to achieve profitability due to the following reasons:

1. Diesel prices constantly rising, and
2. Varying service conditions—heavy loads over flat roads, heavy loads over steep inclines, and light/zero loads.

How To Tackle The Problem

Price rise is countered by making engines more and more efficient, while varying service conditions call for the ability to switch three different engines in and out of the same truck on the fly!

Mahindra To The Rescue

Guess what? Both challenges have been addressed by Mahindra’s range of specially designed heavy commercial vehicles (HCVs), which use CRDe technology with electronically controlled diesel fuel injection. The combination of fuel economy and versatility in handling service conditions ensures profitability.

How CRDe Works

CRDe has an electronic control unit as a “brain”, which gets information about RPM, rail pressure, coolant temperature, oil pressure, and accelerator pedal from sensors. The engine’s mPOWER FuelSmart multi-mode switch reconfigures the engine for service conditions on the fly, adding life and performance to it.

Mahindra's 7.2 L FuelSmart engine has immense reserve capacity and is backed by 10 years of CRDe expertise. It delivers better mileage without the loss of power, pickup, or pulling ability—all with cleaner emissions, to keep you running for years.

Efficiency Innovation

The FuelSmart engine is one-of-its-kind in frugal fuel consumption. Its high fuel economy along with high performance with a high-pressure common-rail fuel injection system.

The Heavy-duty FuelSmart engines also feature the following innovations:

·         Unique individual cylinder head design lowers maintenance and repair costs

·         Modular cylinder head gasket for low replacement cost and ease of service

·         Wet liner design for minimum replacement cost

·         A water pump driven by the engine gear train instead of the belt, allowing trouble-free operation while also lowering chances of belt failure

·         Enhances vehicular capability to handle Dynamic road and load conditions

·         Optimised for Varied Duty cycles

Presenting the brand-new Mahindra FURIO

Get More Profit or Give The Truck Back.Presenting the brand-new Mahindra FURIO.More Profit Guaranteed*

The brand-new Mahindra FURIO comes with a never-before, industry-first package of 5 promises. Designed around your business needs, these promises assure you the Highest Earnings, Complete Peace of Mind, Best-in-Class Comfort and Safety, Risk-free Ownership Experience and that too with an unmatched Guarantee - Get More Profit or Give the Truck Back. In fact, they will transform your business in such a big way that buying any other truck would be a big risk.

Best-in-class mileage with FuelSmart Technology – Higher profit guaranteed.

Give your business a competitive edge with Mahindra’s FuelSmart technology that lets you choose between superior mileage and optimum power as and when your business demands. Turn on the Heavy mode when carrying full loads. Use the Turbo mode when transporting big loads over steep inclines. Or simply switch on the Light mode when running without a load. Each mode squeezes the maximum efficiency from the mDi Tech FuelSmart engine to give you nothing but higher profits.

Highest Payload – Higher profit guaranteed.

Whatever you transport with the Mahindra FURIO, you will bring in more profits than ever before. Be it fruits, vegetables, milk, industrial goods, auto components, sand or cement, the FURIO is built to outperform on the road and in the account books too. All thanks to the mDi Tech engine and the FuelSmart technology which work together to optimise fuel-efficiency.

Best-in-class cabin – Better comfort, safety and convenience guaranteed.  

Ergonomically designed for a top-of-the-line driving experience, the FURIO exceeds your expectations of comfort by a wide margin. It gives you a new-age driving experience that was never available in trucks before.

The dashboard is not just attractive, it also comes with an intelligent Digital Instrument Cluster, provision for a music system and most importantly, 8 air vents for superior cabin ventilation. The driver’s seat has a 4-way adjustable setting to offer the most optimum driving posture. Add to this the tilt and telescopic steering and you have a truck that allows you to make small adjustments for big driving comfort. Now what does this all mean? Simple, more trips, even more earnings!

The Mahindra FURIO also pushes the category standards for safety even higher. A wide windshield gives greater visibility to the driver and aids in higher awareness of the area around the truck. Dual chamber headlamps provide longer light-throw to increase the safety quotient. Fog plus cornering lamps, a first in the ICV segment, increases visibility around turns at night and also adds extra assurance in the monsoons or in foggy, overcast conditions. The metallic bumper and fenders protect the main body of the truck and act as reinforcers in case of a collision.

FURIO’s cabin meets the ECE RZ9 ROZ crash norms and is the safest in its class. A 10-bar air brake system gives you superior braking performance just when it is most needed. The chassis is made with a high strength low alloy (HSLA 550) material which gives the FURIO a solid and reassuring stability and an anti-roll bar enhances this stability even further.

Now for a small but extremely thoughtful feature. This truck starts in neutral gear only. Which means a little bit of forgetfulness won’t have any big consequence.

5 years / 5 lakhs kms Free AMC and Transferrable Warranty –Peace of mind guaranteed.  

In the span of 5 years, you will earn nothing but profits as it’s an offer unlike any other. The free AMC will reduce your maintenance costs drastically and increase your profits. Our service warranties also ensure that your vehicle performs in the long run. You don’t even have to bother about its resale value, as the FURIO comes with a transferable warranty, so you can pass on the benefits to anyone at any time and experience risk-free ownership.  

Overall, you’ll not even once think about taking the risk with any other truck.

All thanks to the mDi Tech engine and the FuelSmart technology which work together to optimise fuel-efficiency, the comfort and driving experience that is nothing less than world-class for you. And more than anything, the assurance of ‘Get more profit or give the truck back’ makes any FURIO truly incomparable.

3 BLAZO X 31 Can Get You a New BLAZO X 31 totally free in 5 Years!

Mahindra BLAZO X 31 saves rupees at a rate that would get you a BLAZO X 31 trucks free in 5 years. Enabled by Mahindra’s first-mover advantage on the latest technologies, the BLAZO X range of HCV trucks has smashed the ceiling on savings, amidst the current fuel price hike and uncertain Freight rates.

Lowest Maintenance & Total Cost of Operation (TCO)

BLAZO X 31 has the lowest TCO across the segment. Its scheduled 30,000 km maintenance requires a change in only the DCU filter, whereas competitors’ trucks also need changes in dampener kit and air oil separator. Maintenance cost for 3,60,000 km or 4 years is Rs.14, 640 for X 31, whereas it is between Rs. 60, 225 and 90,000 for the competition. BLAZO X 31 also has the lowest diesel exhaust fluid consumption  (i.e., AdBlue), 30% less than the competition. The three-bellow lift axle provides a ground clearance of 190/130 mm, compared to the competition’s 180/120 mm; this minimizes vehicle damage and saves the cost of adding leaf springs or modifying the suspension.

Power & Displacement

The best-in-class Mahindra mPower FuelSmart engine, with the largest displacement in the segment—7.2 litres that delivers 274 HP highest in the HCV segment. This, together with the FuelSmart technology, ‘Turbo’, ‘Heavy’, and ‘Light’ multi-mode switches, ensures more reserve power, greater engine life, and the best fluid efficiency in the segment. The truck also clocks more trips at a lower cost and has faster turnaround time.

Fuel Efficiency

Competitors’ trucks need 550 litres in a month, owners pay for 580 litres, while a BLAZO X 31 needs only 510 litres. This puts money directly into the fleet owner’s pockets from the get-go and reduces the effort of negotiating with drivers on price.

Industry-first Savings Packages from Mahindra

BLAZO X 31 offers a guaranteed mileage, lowest in class oil drain intervals and lowest lubricant prices, Smart SCR Airless technology for added savings towards ADBlue consumption and an industry-first
6 years/6 lakh kms transferable warranty for the most hassle-free owner experience in its class.

MPOWER WAR ROOM IV – empowering the future of the Indian Transport

MPOWER program was designed with a vision to provide a platform to cater to the learning needs of the young, NexGen transporters. The program curriculum is designed to include the aspects facilitating the transport business decisions relating to the choice of markets, procurement, production and dispatch planning, plant location and layout, procurement and distribution network planning, route optimization, determining the ideal fleet size, warehouse location and operations, desired inventory levels and so on. This helps the young transporters make better informed decisions to take their business to the next level of success.

Cumulatively, MPOWER has been conducted for 13 batches with 340 participants PAN India from various Transport segments. The participants of all the 13 batches vouch for their experience to be very rich. They are confident of taking their family business to the next level by applying all the learning from the MPOWER program.

MPOWER WAR ROOM is a brand extension of MPOWER that helps its participants to take the learning experience to an advanced stage. ‘MPOWER War Room’, which was launched in July 2014 with the objective of making MPOWER delegates of past batches to introspect/ reflect and present on the following subject:

“Successes and Challenges in implementing what I learnt during Mahindra MPOWER at IIM, Ahmedabad, back into my business”.

The War Room aims to explore the transformation that the MPOWER participants were able to bring about in their organizations after attending the MPOWER program, as well as the challenges they might have faced during the implementation process.

MPOWER War Room IV

The 4^th edition of MPOWER War room was conducted from 23^rd – 25^th Nov 2017, which was hosted at IIM, Ahmedabad.

Here’s a photo-report of the MPOWER War Room IV:

24^th Nov 2017 – Expert Jury

Delegates were very excited to meet each other and participants from different MPOWER batches. 15 finalists were present for the final show down.

 

The MTBD Team and IIM Professors interacted with 15 War Room Delegates. It was delighting to see the enthusiasm of Mr. Chetan Lodaya, a specially-abled participant as one of the contestants of War Room IV.

The session began with a brief introduction of MPOWER War Room IV and context-setting by self. Shashank Patwa took the delegates and the Jury through the objectives of MPOWER WAR Room IV and what they must look forward to in the next two days at IIM Ahmedabad.

The Expert Jury consisted of: 

Name	Designation	Organization
Girish Mirchandani	Chief Editor	Transtopics
Bhushan M	Editor	CV Magazine
Allwyn Crasto	Sub Regional Head, South Asia Transportation and Distribution Safety	BASF India Limited
Tej Nirmal Singh Plaha	Director & Head - LAS, Ericsson India GFBE Shared Services Organization	Ericsson India Global Services Pvt. Ltd.
Devdip Purkayastha	President - India Operations	CHEP India
Prof Debjit	Factuality Member, Production and Quantitative Methods	IIM Ahmedabad
Prof Amit Karna	Factuality Member, Business Policy	IIM Ahmedabad
Prof. Sobhesh Agrawalla	Factuality Member, Finance and Accounting	IIM Ahmedabad

Presentations began at 9:30 am. 15 young transport entrepreneurs battled it out to showcase their OUTPERFORMANCE stories based on their learnings from the MPOWER program they had attended at IIM Ahmedabad. The presentations were made on topics ranging from Innovation in Business, Business Intelligence, IT Infrastructure, Business Re-structuring, Safety Measures Across Organizations to Business Diversification. Their success stories were filled with inspiration and vision and their tremendous learnings from the ‘MPOWER’ sessions was evident. The incremental innovation and tweaks inspired everyone in the room, who responded to such bits with applause. Every presentation was followed by an interactive question and answer session with the Jury members. 

Networking Dinner

This was the much-awaited part of the program as the participants and Jury were eager for the final names to be presented to Grand jury.

During the Networking dinner, we shared our views on the MPOWER initiatives and Mahindra’s Vision for these initiatives. Prof. Debjit also shared his views on the 15 case studies with the audience. Participants shared their testimony of the War Room and MPOWER initiatives by Mahindra and they were pleased about the different learning they got from other participants as well.

 An informal discussion was initiated with the Transport Ecosystem delegates. Many insights from the top-notch industry stakeholders were brought forward.

Finalists for the Grand Jury

The finalists were as follows, as there were two ties for the 6^th place hence this batch witnessed 7 Finalists. They were as follows:-

1)      Mr. Rishab Gandhi of Raman Roadways from Gujarat

2)      Mr. Hardik Gahlot of Reshamsingh & Co. from Kutch

3)      Mr. Gurvinder Singh Grewal of Diamond Roadlines from Mumbai

4)      Mr. Rohit Patravali of Esteem Trucking Company from Hubli-Dharwad

5)      Mr. Jehaan Adil Kotwal of JFK Transport from Mumbai

6)      Mr. Sanjay Gogri of Bharti Infraconstructions Pvt. Ltd. from Mumbai

7)      Mr. Jitesh Chunnilal Chheda of Chheda Cargo Carriers from Mumbai

Prof. Debjit shared some tips with them on how to improve their presentations for the Big Day.

Grand Jury - 25^th Nov, 2017

After a day full of excitement, the following day started early with the seven finalists preparing for the presentations. The Grand Jury assembled and the event began at 9:30 am. The program commenced with a keynote address by self, welcoming the participants and encouraging the entire contingent for their trailblazing efforts in implementing what they learnt during MPOWER back into their business.

Grand Jury Members:

Name	Designation	Organization
Brinda Jagirdar	Former Chief Economist, SBI	Director, Capital First and Rane Engine Valves
S K Krishnan	VP – Demand Chain Management	Mahindra & Mahindra
Pradeep Saxena	Country Head	Sewells MSXI India
Prof. Debjit Roy	Production and Quantitative  Methods	IIM Ahmedabad
Prof. Arvind Sahay	Marketing	IIM Ahmedabad
Prof. Chitra Singla	Business Policies	IIM Ahmedabad

Participants reworked on the presentations based on Prof Debjit’s suggestions from last evening (24^th Nov 2017).

Every presentation was followed by questions from the jury testing the mettle of the seven finalists. The quick breaks in between the sessions allowed the participants and Grand Jury members to exchange a few words.

Mr. S K Krishnan, V.P. Demand Chain Management, Mahindra Automotive Division, appreciated how Mahindra Truck and Bus continue to work closely with the MPOWER participants. MPOWER and War Room are just milestones in the way and MTBD is committed to help them in the journey of excellence. He also thanked the Professor, the Jury and the participants for taking the time and making War Room IV as successful.

Prof. Debjit and Prof. Chitra Singla also shared their valuable thoughts on the War Room Presentations.

The winners of the MPOWER War Room IV are:

Mr. Rishab Gandhi of Raman Roadways from Gujarat who presented on “Umeed” Software & Performance Management System”.

First Runner-up – Mr. Hardik Gahlot of Reshamsingh & Co. from Kutch who presented on “Development of Customized Barge for Multi-Modal Transportation of HP Surge Vessels”.

Second Runner-up – Mr. Gurvinder Singh Grewal of Diamond Roadlines from Mumbai who presented on “Business Optimisation”.

Second Runner-up – Mr. Rohit Patravali of Esteem Trucking Company from Hubli-Dharwad who presented on “Streamlining Operations”.

MPOWER War Room case studies eventually will be featured in the third edition of IIM text book on Transport & Logistics – Trucking Business Management – Cases and Concepts and thereby be institutionalised and become permanent fixtures of knowledge for our industry. We would persist with this kind of engagement with constituents of our road transport ecosystem as a part of the Mahindra brand philosophy of RISE, to drive positive change in our ecosystem and also help develop business prospects for MTB in the process.