Wednesday, August 14, 2019

Come Home Papa – A Unique Road Safety Initiative




What is your idea of a normal working day?

For most people, going to work probably means about an hour’s commute every morning to get to the comfortable and safe confines of an air-conditioned office, followed by another hour in the evening to get home.

For a trucker, going to work takes on an entirely different meaning. He is away from his home and family for days, maneuvering massive and heavy, cargo-laden trucks, driving along roads and highways across the length and breadth of the country, in all kinds of challenging and dangerous situations. With this, he not only is earning for his family and himself but also catering to our daily needs, starting with morning tea to the goodnight coil. Being a truck driver demands an altogether different level of skill and mental toughness.

To put the situation further in perspective – India has the highest number of road fatalities in the world. It accounts for more than one-third of global road accident deaths (as per global estimated figures).  

With road safety being the biggest concern, imagine the constant anxiety of the families of these truckers who do not get to see or even speak to their husbands, sons, fathers for days on end.  

This is where Mahindra Truck and Bus has been attempting to bring about a positive change in the lives of India’s truck driver community and their families through various programs and initiatives such as Mahindra Saarthi Abhiyaan (Visit our website here - https://www.mahindratruckandbus.com/aboutus/our-initiatives.aspx)

Come Home Papa is one such initiative that is part of Mahindra Saarthi Abhiyaan, a program that aims to continuously engage with India’s trucking community and their families, through inclusive ideas like scholarships for the daughters of truck drivers.

In 2017, the Come Home Papa initiative was announced in collaboration with literary partner #TellMeYourStory, as a short story contest for the scholarship-winning girls. The theme was ‘Road Safety’. What emerged were exceptionally inspiring and poignant stories that brought alive just what road safety means to a truck driver’s daughter. The stories also spoke of the father-daughter bond and underlined girl child empowerment. 
A collection of the shortlisted stories has been published and launched as a book titled ‘Come Home Papa’.

Here are excerpts from two stories in the book. Stories that present a heartfelt personal account of the deep-seated fears and emotions of the daughters of truck drivers;

‘My father plans his travel in advance, based on the area he will be driving through. This way he can pass through forest areas during the daytime, minimising chances of road robbery, or attacks by wild animals, or getting stuck in a lonely deserted area in case of a breakdown... unpredictable dangers lurk in the lives of truck drivers. Father often shares experiences from his life and the lives of his driver friends. They sometimes send a chill down my spine.’
- ‘Lessons of the Road’ by Maganti Lavanya


‘If my father doesn’t come back home in time, my mother’s face goes pale while waiting for him. Many times we are unable to contact him as he would be driving in remote areas with bad network. We spend sleepless nights waiting for him and when he returns we heave a sigh of relief.’

-   ‘My Papa’ by Bersha Kumari


From the Government to corporate India to the film industry, this one-of-a-kind initiative has received widespread and noteworthy appreciation. Take a look at what these well-known personalities have to say about Come Home Papa:

‘To have the daughters of truck drivers contribute stories and anecdotes, which carry the message of road safety was an excellent idea and deserves full support. In addition to road safety, it deftly weaves the issues of education of the girl child and women’s empowerment into it, as well.’

 -   Nitin Gadkari, Minister for Road Transport, Highways, Shipping, Water Resources and Ganga Rejuvenation


‘This is a very imaginative and valuable initiative... the first-ever book of stories on road safety by daughters of truck drivers.... A wonderful testimony to the fears and hopes, the joys and sorrows, and above all, the deep connection between these girls and their fathers.’

-   Anand Mahindra, Chairman – Mahindra Group


My prayers and best wishes for more and more daughters of the truck driver’s community to make their dream a reality and leave a stamp of class and courage, by forging ahead against all odds.

-  Amitabh Bachchan, Actor

To an initiative with such an endearing title and such a beautiful cause, here’s wishing those strong daughters who are making a bright future against all odds, and here’s to their immense love for their fathers! Kudos to the father-daughter spirit!  And here’s to wishing the lovely daughters all the very best for their endeavors. And to their papas – just to say.. come home safely to your daughters.

-   Divya Dutta, Actor

The vision and impact of Come Home Papa is so much more than just a collection of stories. Come Home Papa is spreading a strong message about road safety, not only to the truck drivers but also to other drivers out there, through the voice of the daughters of the truck driver community. Drive safe and come home safe to your families.

Monday, August 5, 2019

MPOWER GAINS UNSTOPPABLE MOMENTUM.





On the of 14th July, the 15th edition of MPOWER, a Management Development Programme for NextGen Youth Transport Entrepreneurs got underway at the Indian Institute of Management, Ahmedabad (IIMA).
32 young transport entrepreneurs, selected by invitation, checked in for the 8-day course aimed at professionalizing Indian transport. These participants belong to some of the finest transport companies in India, of which, 3 were lady participants These entrepreneurs handle 19 different trucking applications like transportation of Cement, Fly-ash, Steel, Over Dimensional Consignment & Project Cargo, FMCG, Consumer Durables, Electronics, Finished Vehicles Transportation, Chemicals and Explosives Goods and many others.
MPOWER’s course has specifically been designed to help the NextGen transport entrepreneurs manage the growth of their organization and empower them to outperform in the Indian trucking ecosystem. 9 highly accomplished faculty members of IIM-Ahmedabad conducted the course which covered subjects like decision in fleet management, financial management, value addition via warehousing, managing spare parts and inventory, MIS design and analysis, and more. There were many other activities throughout the course like Management games and exercises, right-brain awakening workshop and reflections & experience-sharing workshops that were conducted. On the final day, the proceedings began with a group exercise where participants presented an Integrated Case Study.
On the concluding day, Mr. V Satyanarayana, Sr.GM- MHCV Sales, Mahindra Truck & Bus, interacted with the participants and shared his views on MPOWER and on the current state and challenges in the transport industry. With this, Mr. P V Satyanarayana and Mr. Rajeev Malik, VP, - Marketing, Mahindra Truck & Bus honored the participants with MPOWER certificates.      
MTB is partnering in the growth of its customer not only through its outperforming BLAZO X range but through ecosystem initiatives such as MPOWER, which are making a difference in their professional approach.

This successful engagement has motivated Mahindra Truck and Bus to reinvest in driving a positive change in the transport ecosystem

Saturday, May 18, 2019

FuelSmart Technology - For Savings, Performance, & Versatility



Truck owners struggle to achieve profitability due to the following reasons:

  1. Diesel prices constantly rising, and
  2. Varying service conditions—heavy loads over flat roads, heavy loads over steep inclines, and light/zero loads.

How To Tackle The Problem
Price rise is countered by making engines more and more efficient, while varying service conditions call for the ability to switch three different engines in and out of the same truck on the fly!

Mahindra To The Rescue
Guess what? Both challenges have been addressed by Mahindra’s range of specially designed heavy commercial vehicles (HCVs), which use CRDe technology with electronically controlled diesel fuel injection. The combination of fuel economy and versatility in handling service conditions ensures profitability.

How CRDe Works
CRDe has an electronic control unit as a “brain”, which gets information about RPM, rail pressure, coolant temperature, oil pressure, and accelerator pedal from sensors. The engine’s mPOWER FuelSmart multi-mode switch reconfigures the engine for service conditions on the fly, adding life and performance to it.

Mahindra's 7.2 L FuelSmart engine has immense reserve capacity and is backed by 10 years of CRDe expertise. It delivers better mileage without the loss of power, pickup, or pulling ability—all with cleaner emissions, to keep you running for years.

Efficiency Innovation
The FuelSmart engine is one-of-its-kind in frugal fuel consumption. Its high fuel economy along with high performance with a high-pressure common-rail fuel injection system.

The Heavy-duty FuelSmart engines also feature the following innovations:

·         Unique individual cylinder head design lowers maintenance and repair costs
·         Modular cylinder head gasket for low replacement cost and ease of service
·         Wet liner design for minimum replacement cost
·         A water pump driven by the engine gear train instead of the belt, allowing trouble-free operation while also lowering chances of belt failure
·         Enhances vehicular capability to handle Dynamic road and load conditions
·         Optimised for Varied Duty cycles

Thursday, February 21, 2019

Presenting the brand-new Mahindra FURIO



Get More Profit or Give The Truck Back.Presenting the brand-new Mahindra FURIO.More Profit Guaranteed*


The brand-new Mahindra FURIO comes with a never-before, industry-first package of 5 promises. Designed around your business needs, these promises assure you the Highest Earnings, Complete Peace of Mind, Best-in-Class Comfort and Safety, Risk-free Ownership Experience and that too with an unmatched Guarantee - Get More Profit or Give the Truck Back. In fact, they will transform your business in such a big way that buying any other truck would be a big risk.

Best-in-class mileage with FuelSmart Technology – Higher profit guaranteed.

Give your business a competitive edge with Mahindra’s FuelSmart technology that lets you choose between superior mileage and optimum power as and when your business demands. Turn on the Heavy mode when carrying full loads. Use the Turbo mode when transporting big loads over steep inclines. Or simply switch on the Light mode when running without a load. Each mode squeezes the maximum efficiency from the mDi Tech FuelSmart engine to give you nothing but higher profits.

Highest Payload – Higher profit guaranteed.

Whatever you transport with the Mahindra FURIO, you will bring in more profits than ever before. Be it fruits, vegetables, milk, industrial goods, auto components, sand or cement, the FURIO is built to outperform on the road and in the account books too. All thanks to the mDi Tech engine and the FuelSmart technology which work together to optimise fuel-efficiency.

Best-in-class cabin – Better comfort, safety and convenience guaranteed.  

Ergonomically designed for a top-of-the-line driving experience, the FURIO exceeds your expectations of comfort by a wide margin. It gives you a new-age driving experience that was never available in trucks before.
The dashboard is not just attractive, it also comes with an intelligent Digital Instrument Cluster, provision for a music system and most importantly, 8 air vents for superior cabin ventilation. The driver’s seat has a 4-way adjustable setting to offer the most optimum driving posture. Add to this the tilt and telescopic steering and you have a truck that allows you to make small adjustments for big driving comfort. Now what does this all mean? Simple, more trips, even more earnings!

The Mahindra FURIO also pushes the category standards for safety even higher. A wide windshield gives greater visibility to the driver and aids in higher awareness of the area around the truck. Dual chamber headlamps provide longer light-throw to increase the safety quotient. Fog plus cornering lamps, a first in the ICV segment, increases visibility around turns at night and also adds extra assurance in the monsoons or in foggy, overcast conditions. The metallic bumper and fenders protect the main body of the truck and act as reinforcers in case of a collision.

FURIO’s cabin meets the ECE RZ9 ROZ crash norms and is the safest in its class. A 10-bar air brake system gives you superior braking performance just when it is most needed. The chassis is made with a high strength low alloy (HSLA 550) material which gives the FURIO a solid and reassuring stability and an anti-roll bar enhances this stability even further.

Now for a small but extremely thoughtful feature. This truck starts in neutral gear only. Which means a little bit of forgetfulness won’t have any big consequence.

5 years / 5 lakhs kms Free AMC and Transferrable Warranty –Peace of mind guaranteed.  
In the span of 5 years, you will earn nothing but profits as it’s an offer unlike any other. The free AMC will reduce your maintenance costs drastically and increase your profits. Our service warranties also ensure that your vehicle performs in the long run. You don’t even have to bother about its resale value, as the FURIO comes with a transferable warranty, so you can pass on the benefits to anyone at any time and experience risk-free ownership.  

Overall, you’ll not even once think about taking the risk with any other truck.


All thanks to the mDi Tech engine and the FuelSmart technology which work together to optimise fuel-efficiency, the comfort and driving experience that is nothing less than world-class for you. And more than anything, the assurance of ‘Get more profit or give the truck back’ makes any FURIO truly incomparable.

Thursday, December 13, 2018

3 BLAZO X 31 Can Get You a New BLAZO X 31 totally free in 5 Years!



Mahindra BLAZO X 31 saves rupees at a rate that would get you a BLAZO X 31 trucks free in 5 years. Enabled by Mahindra’s first-mover advantage on the latest technologies, the BLAZO X range of HCV trucks has smashed the ceiling on savings, amidst the current fuel price hike and uncertain Freight rates.

Lowest Maintenance & Total Cost of Operation (TCO)
BLAZO X 31 has the lowest TCO across the segment. Its scheduled 30,000 km maintenance requires a change in only the DCU filter, whereas competitors’ trucks also need changes in dampener kit and air oil separator. Maintenance cost for 3,60,000 km or 4 years is Rs.14, 640 for X 31, whereas it is between Rs. 60, 225 and 90,000 for the competition. BLAZO X 31 also has the lowest diesel exhaust fluid consumption  (i.e., AdBlue), 30% less than the competition. The three-bellow lift axle provides a ground clearance of 190/130 mm, compared to the competition’s 180/120 mm; this minimizes vehicle damage and saves the cost of adding leaf springs or modifying the suspension.

Power & Displacement
The best-in-class Mahindra mPower FuelSmart engine, with the largest displacement in the segment—7.2 litres that delivers 274 HP highest in the HCV segment. This, together with the FuelSmart technology, ‘Turbo’, ‘Heavy’, and ‘Light’ multi-mode switches, ensures more reserve power, greater engine life, and the best fluid efficiency in the segment. The truck also clocks more trips at a lower cost and has faster turnaround time.

Fuel Efficiency
Competitors’ trucks need 550 litres in a month, owners pay for 580 litres, while a BLAZO X 31 needs only 510 litres. This puts money directly into the fleet owner’s pockets from the get-go and reduces the effort of negotiating with drivers on price.

Industry-first Savings Packages from Mahindra

BLAZO X 31 offers a guaranteed mileage, lowest in class oil drain intervals and lowest lubricant prices, Smart SCR Airless technology for added savings towards ADBlue consumption and an industry-first
6 years/6 lakh kms transferable warranty for the most hassle-free owner experience in its class.

Friday, November 23, 2018

BLAZO X — Retiring The Concept of ‘Resale Value’




BLAZO X — Retiring The Concept of ‘Resale Value’

Attention, fleet owners: you are about to radically change your approach to vehicle ownership. You may be in the habit of evaluating ownership by tallying price of the truck, interest on the loan, cost of repair and maintenance, and ‘resale value’. Mahindra BLAZO X changes the game by delivering so much value from day-one that it makes resale a thing of the past. Here are the extras backing that bold claim.

Lowest Total Cost of Ownership is the BLAZO X’s biggest gift to fleet owners. High oil drainage interval, 9% savings on lubricants, 9% additional overall saving, and 32% savings over other trucks.

To make this possible, BLAZO X uses more cutting-edge technology than its competitors. The MPOWER engine with Mahindra's CRDe expertise, FuelSmart for highest mileage, easy access to SCR Technology, lower maintenance, and longer engine life makes the savings possible.

BLAZO X builds loyalty like no other with its industry-first 6 lakh/6 year transferable warranty on guarantee, gearbox axle, cabin, and chassis. It has a strong chassis, sturdy cabin-body suspension, and reliable braking system for safety. A robust front-axle, a 395 mm diameter clutch, and a heavy-duty gearbox for ease of driving.

Finally, it takes all the anxiety, tension, and hassle out of ownership through incredible cash-backed guarantees: enjoy better mileage or return your truck, 48 hours breakdown service or get Rs.1000/day, 2 hours service response or Rs.500/hour, 36 hour guaranteed turnaround at workshops or Rs.3000/day, guaranteed availability of 150 fast moving maintenance parts else they are free, 250 critical spares available at dealerships or they’re free.

BLAZO X is the only truck that assures a saving of Rs.15,000* per month, i.e., an annual saving of Rs.1,80,000 or a potential lifetime savings of Rs 9,00,000. Its message is this: drive more and save more today, rather than think of the little money from resale years later.

Monday, November 5, 2018

Mahindra BLAZO X



BLAZO X gives your Xtra Mileage.
Because only a BLAZO can beat a BLAZO.

On February 4 at Auto Expo 2016, Mahindra Truck & Bus (MTB) launched the New Mahindra BLAZO, India’s first #SMARTTRUCK with the innovative FuelSmart technology. Thanks to this technology, BLAZO came with the first-ever mileage guarantee, creating history in Indian trucking and transport. To give customers added confidence, the company also offered a service guarantee with the BLAZO. So that transporters never had to worry about breakdowns and downtime.

Within 2.5 years of launching the BLAZO HCV series, Mahindra Truck and Bus has experienced substantial volume and market share growth. As per the FY19 half-yearly performance, the company’s HCV volume grew by 79% over 56% for the industry, giving it a market share of 4.9%. Today, there are over 19,900 BLAZO s on the road clocking over 70 crore km and the best thing is that 49% of customers have already made a repeat purchase.

Now in 2018 Mahindra is launched the BLAZO X, which delivers the best mileage in the HCV market, even more than the BLAZO.

BLAZO X is the silver lining in the dark cloud of rising fuel costs. It improves upon the already high fuel-efficiency of its predecessor, the BLAZO, through improvements in the intercooler, fan, and turbo. With a total of 6 guarantees covering mileage, service and spares, BLAZO X provides a way for businesses and owners to combat high transport costs.

Mahindra’s innovative FuelSmart technology also allows drivers to choose from three modes - Turbo, Heavy and Light at the touch of a button - to adapt to different load conditions thereby improving engine life, reducing the need for maintenance and getting more mileage in all load conditions.

Now, drivers will also experience less fatigue and perform better due to features like tilt & telescopic steering wheel, 3-way adjustable seats and comfortable sleeper berths which combine to reduce fatigue during long journeys. Added to this, there’s the large windshield and rear-view mirrors and the Driver Information System (DIS) integrated into the dashboard for RPM, temperature, fuel, and speed to give instant information about important vehicle parameters to the drivers and to alert them about any possible vehicle situations.

BLAZO X has the lowest Total Cost of Ownership among HCVs due to its high oil drainage interval, 9% savings on lubricants, 9% additional overall saving, and 32% more savings than other trucks. It also comes with a 6 year/6 lakh km transferable warranty and the unique MCOVER insurance package. BLAZO X is truly the best proposition in the truck segment for both owners and drivers.