FuelSmart Technology - For Savings, Performance, & Versatility

Truck owners struggle to achieve profitability due to the following reasons:

1. Diesel prices constantly rising, and
2. Varying service conditions—heavy loads over flat roads, heavy loads over steep inclines, and light/zero loads.

How To Tackle The Problem

Price rise is countered by making engines more and more efficient, while varying service conditions call for the ability to switch three different engines in and out of the same truck on the fly!

Mahindra To The Rescue

Guess what? Both challenges have been addressed by Mahindra’s range of specially designed heavy commercial vehicles (HCVs), which use CRDe technology with electronically controlled diesel fuel injection. The combination of fuel economy and versatility in handling service conditions ensures profitability.

How CRDe Works

CRDe has an electronic control unit as a “brain”, which gets information about RPM, rail pressure, coolant temperature, oil pressure, and accelerator pedal from sensors. The engine’s mPOWER FuelSmart multi-mode switch reconfigures the engine for service conditions on the fly, adding life and performance to it.

Mahindra's 7.2 L FuelSmart engine has immense reserve capacity and is backed by 10 years of CRDe expertise. It delivers better mileage without the loss of power, pickup, or pulling ability—all with cleaner emissions, to keep you running for years.

Efficiency Innovation

The FuelSmart engine is one-of-its-kind in frugal fuel consumption. Its high fuel economy along with high performance with a high-pressure common-rail fuel injection system.

The Heavy-duty FuelSmart engines also feature the following innovations:

·         Unique individual cylinder head design lowers maintenance and repair costs

·         Modular cylinder head gasket for low replacement cost and ease of service

·         Wet liner design for minimum replacement cost

·         A water pump driven by the engine gear train instead of the belt, allowing trouble-free operation while also lowering chances of belt failure

·         Enhances vehicular capability to handle Dynamic road and load conditions

·         Optimised for Varied Duty cycles

3 BLAZO X 31 Can Get You a New BLAZO X 31 totally free in 5 Years!

Mahindra BLAZO X 31 saves rupees at a rate that would get you a BLAZO X 31 trucks free in 5 years. Enabled by Mahindra’s first-mover advantage on the latest technologies, the BLAZO X range of HCV trucks has smashed the ceiling on savings, amidst the current fuel price hike and uncertain Freight rates.

Lowest Maintenance & Total Cost of Operation (TCO)

BLAZO X 31 has the lowest TCO across the segment. Its scheduled 30,000 km maintenance requires a change in only the DCU filter, whereas competitors’ trucks also need changes in dampener kit and air oil separator. Maintenance cost for 3,60,000 km or 4 years is Rs.14, 640 for X 31, whereas it is between Rs. 60, 225 and 90,000 for the competition. BLAZO X 31 also has the lowest diesel exhaust fluid consumption  (i.e., AdBlue), 30% less than the competition. The three-bellow lift axle provides a ground clearance of 190/130 mm, compared to the competition’s 180/120 mm; this minimizes vehicle damage and saves the cost of adding leaf springs or modifying the suspension.

Power & Displacement

The best-in-class Mahindra mPower FuelSmart engine, with the largest displacement in the segment—7.2 litres that delivers 274 HP highest in the HCV segment. This, together with the FuelSmart technology, ‘Turbo’, ‘Heavy’, and ‘Light’ multi-mode switches, ensures more reserve power, greater engine life, and the best fluid efficiency in the segment. The truck also clocks more trips at a lower cost and has faster turnaround time.

Fuel Efficiency

Competitors’ trucks need 550 litres in a month, owners pay for 580 litres, while a BLAZO X 31 needs only 510 litres. This puts money directly into the fleet owner’s pockets from the get-go and reduces the effort of negotiating with drivers on price.

Industry-first Savings Packages from Mahindra

BLAZO X 31 offers a guaranteed mileage, lowest in class oil drain intervals and lowest lubricant prices, Smart SCR Airless technology for added savings towards ADBlue consumption and an industry-first
6 years/6 lakh kms transferable warranty for the most hassle-free owner experience in its class.

BLAZO X — Retiring The Concept of ‘Resale Value’

BLAZO X — Retiring The Concept of ‘Resale Value’

Attention, fleet owners: you are about to radically change your approach to vehicle ownership. You may be in the habit of evaluating ownership by tallying price of the truck, interest on the loan, cost of repair and maintenance, and ‘resale value’. Mahindra BLAZO X changes the game by delivering so much value from day-one that it makes resale a thing of the past. Here are the extras backing that bold claim.

Lowest Total Cost of Ownership is the BLAZO X’s biggest gift to fleet owners. High oil drainage interval, 9% savings on lubricants, 9% additional overall saving, and 32% savings over other trucks.

To make this possible, BLAZO X uses more cutting-edge technology than its competitors. The MPOWER engine with Mahindra's CRDe expertise, FuelSmart for highest mileage, easy access to SCR Technology, lower maintenance, and longer engine life makes the savings possible.

BLAZO X builds loyalty like no other with its industry-first 6 lakh/6 year transferable warranty on guarantee, gearbox axle, cabin, and chassis. It has a strong chassis, sturdy cabin-body suspension, and reliable braking system for safety. A robust front-axle, a 395 mm diameter clutch, and a heavy-duty gearbox for ease of driving.

Finally, it takes all the anxiety, tension, and hassle out of ownership through incredible cash-backed guarantees: enjoy better mileage or return your truck, 48 hours breakdown service or get Rs.1000/day, 2 hours service response or Rs.500/hour, 36 hour guaranteed turnaround at workshops or Rs.3000/day, guaranteed availability of 150 fast moving maintenance parts else they are free, 250 critical spares available at dealerships or they’re free.

BLAZO X is the only truck that assures a saving of Rs.15,000* per month, i.e., an annual saving of Rs.1,80,000 or a potential lifetime savings of Rs 9,00,000. Its message is this: drive more and save more today, rather than think of the little money from resale years later.

Mahindra BLAZO X

BLAZO X gives your Xtra Mileage.

Because only a BLAZO can beat a BLAZO.

On February 4 at Auto Expo 2016, Mahindra Truck & Bus (MTB) launched the New Mahindra BLAZO, India’s first #SMARTTRUCK with the innovative FuelSmart technology. Thanks to this technology, BLAZO came with the first-ever mileage guarantee, creating history in Indian trucking and transport. To give customers added confidence, the company also offered a service guarantee with the BLAZO. So that transporters never had to worry about breakdowns and downtime.

Within 2.5 years of launching the BLAZO HCV series, Mahindra Truck and Bus has experienced substantial volume and market share growth. As per the FY19 half-yearly performance, the company’s HCV volume grew by 79% over 56% for the industry, giving it a market share of 4.9%. Today, there are over 19,900 BLAZO s on the road clocking over 70 crore km and the best thing is that 49% of customers have already made a repeat purchase.

Now in 2018 Mahindra is launched the BLAZO X, which delivers the best mileage in the HCV market, even more than the BLAZO.

BLAZO X is the silver lining in the dark cloud of rising fuel costs. It improves upon the already high fuel-efficiency of its predecessor, the BLAZO, through improvements in the intercooler, fan, and turbo. With a total of 6 guarantees covering mileage, service and spares, BLAZO X provides a way for businesses and owners to combat high transport costs.

Mahindra’s innovative FuelSmart technology also allows drivers to choose from three modes - Turbo, Heavy and Light at the touch of a button - to adapt to different load conditions thereby improving engine life, reducing the need for maintenance and getting more mileage in all load conditions.

Now, drivers will also experience less fatigue and perform better due to features like tilt & telescopic steering wheel, 3-way adjustable seats and comfortable sleeper berths which combine to reduce fatigue during long journeys. Added to this, there’s the large windshield and rear-view mirrors and the Driver Information System (DIS) integrated into the dashboard for RPM, temperature, fuel, and speed to give instant information about important vehicle parameters to the drivers and to alert them about any possible vehicle situations.

BLAZO X has the lowest Total Cost of Ownership among HCVs due to its high oil drainage interval, 9% savings on lubricants, 9% additional overall saving, and 32% more savings than other trucks. It also comes with a 6 year/6 lakh km transferable warranty and the unique MCOVER insurance package. BLAZO X is truly the best proposition in the truck segment for both owners and drivers.

MTEA 7^th EDITION: INDIA’S BIGGEST TRANSPORT AWARDS GETS BIGGER!

Since the 7^th Edition of Mahindra Transport Excellence Awards (MTEA) was webcast LIVE many of you are already aware that ROAD SAFETY and INNOVATION were the mantras of the evening that marked the ceremony. It took place on the 7^th of March 2018 at the Ashoka Hotel in New Delhi. An evening that was brimming with the positivity, excitement and anticipation of the who’s who of the Indian road transport industry. All of whom gathered to honour our OUTPERFOPERMERS!

The MTEA recognizes various stakeholders in the trucking industry on parameters like Outperformance, Excellence, Innovation and Change Leadership and judges against the backdrop of Mahindra’s RISE pillars – Accepting No Limits, Alternative Thinking and Driving Positive Change. The initiative, with its inclusive nature, has set for itself high standards!

We would like to express our deepest gratitude to the Ministry of Road Transport & Highways that has continued to support the program for the fifth consecutive year. Besides higher numbers, the entries also exhibited better quality, more interesting stories and a stronger pitch, giving us a feeling that the MTEA has come of age.

Bringing you the highlights –

Panel Discussion on a pertinent topic Commercial Vehicle End-of-Life Policy in India, moderated by Vivek Law, a prominent name in the Business News Channel industry. The discussion focused on the likely contours of the policy as well as the impact of such a policy on all stakeholders like CV OEMs, government agencies, Fleet Owners, Single Truck Owners, etc.

Mr. Vinod Sahay, CEO, Mahindra Truck and Bus and Construction Equipment Division presented the report card of the awards program, reaffirming our commitment to continue, strengthen and make more relevant, this RISE initiative. He shared with the audience, the fact that the awards program was becoming bigger and better with every passing year and was attracting better quality entries, which is a heartening news.

Mr. Veejay Nakra, Chief of Sales & Marketing, Auto Division talked about the inclusion of SCV & LCV Category. He stressed upon important role-play by the segment in emerging Indian economy through last mile distribution.

Dr. Goenka addressed the gathering about the significant changes in Economies and financial markets. In his speech, he said “The best way to predict the future is to create it”. He urged the gathering to invest in own Light of Knowledge initiative, within their company, community, ecosystem. He said, “There can be nothing better than investing in sharpening the saw, to better prepare for the ever-changing forest.” He talked about MTB’s ‘The Light of Knowledge’ initiative – MPower for Youth Transporters in this context. Dr. Goenka’s speech was followed by MPower book launch

On the theme of Road Safety, this year we introduced a new short story contest called "Come Home Papa" in collaboration with our literary partners, #TellMeYourStory. Mahindra Saarthi Abhiyaan Scholarship winner girls were asked to write stories on Road Safety, based on father’s experiences on the road. All the stories were published online, at www.tellmeyourstory.in and the best thirty stories have been chosen for publishing in the book. Four Saarthi Abhiyaan Outperformers were felicitated with their family members and Bulbul Khan and Rukhsar Khan were declared as the joint national winner for "Come Home Papa" – Story contest.

  

Mr. Rajan Wadhera, President – Automotive Sector and Member – Group Executive Board, Mahindra & Mahindra Ltd. reinforced that MTEA will continue to applaud the endeavours of the unsung heroes of our industry in the years to come.

Speaking on the occasion, Y.S. Malik, Secretary, MoRTH, extended praise for the Mahindra Group for coming up with such a recognition for one of the most important sectors of the Indian economy. And expressed the need for the industry to honour those who are thriving to make a change in their day to day work and said that this effort is in that direction!

The final RISE Moment!

Let’s sign off by saying that MTBD’s signature brand property, now 7 editions old, aimed at honouring the unsung heroes of the road transport, Mahindra Transport Excellence Awards will continue to strengthen the brand while delivering respect, self-esteem and recognition to multiple stakeholders of the Indian Road Transport Ecosystem. Let’s unite to RISE together!

*For the complete list of awards please see our extensive report here. 

First time in the history of Indian Trucking Industry – MTBD launchesDelhi-Mumbai Service Corridor and MPARTS Plaza Pan India

Mahindra has always believed in making a difference in its customers lives by being customer centric and providing matchless service. Their Truck and Bus Division can be taken as a chief example reinforcing this belief, and, the new initiatives launched on 15^th February, 2017 act as a testimony to their noble philosophy.

Mahindra Truck and Bus Division (MTBD) has introduced one-of-its-kind service support for the Indian trucking industry. Every 60 kilometers, there is a service station installed along the route connecting Delhi and Mumbai. Post the success of its Delhi-Mumbai Service Corridor, the company is driven to deepen its commitment and dedication towards its customers and so, it launched this unique service initiative to make available reliable and quality service support on the Delhi-Mumbai Service Corridor.

Mahindra offers 2 exclusive guarantees for its customers as follows: -

1.      Mahindra service support will reach the breakdown spot on the Delhi-Mumbai Service Corridor within 2 hours, failing which, the company will give INR 500 to the trucker per hour.
2. .       Mahindra will make sure that there is guaranteed availability of 150 fast moving maintenance parts at the plaza. If not, then it will be given to the customer for free.

These steps will ultimately result in reduced downtime for customers, with higher uptime, more trips and increased earnings. The company has also declared that, in addition to the MPARTS Plazas that are already there at 7 strategic locations across India, 26 more such Plazas will be built by the end of FY18. This move will ensure that fair priced and genuine parts are available to truckers pan India.

In the words of Mr. Rajan Wadhera President and Chief Executive, Truck and Powertrain Division, Mahindra and Mahindra Ltd., “On the heels of the highly successful superior mileage guarantee and 48 hours uptimeguarantee, we have now decided to launch disruptive and unprecedented after-sales guarantees to further reinforce our Customer Value Proposition. With these initiatives, we take one more significant step closer to our ultimate goal - to be the MOST TRUSTED CV brand of India”.  

Mahindra’s service centers will perform emergency repairs, part replacement and health checkup for the vehicle along with service guarantees so that customers can be certain of the service availability along the Delhi-Mumbai Service Corridor route. They will also launch a campaign towards building awareness and educating its customers about all the facilities at the service points.

MTB partners Natural Habitat Preservation Centre and Ministry of Road Transport & Highways to Roll Out the New Road Safety Campaign, #HaveASafeJourney.

Corporate companies usually celebrate Independence Day by hoisting the national flag and singing the national anthem. MTB did not want to stop at that, they wanted to do something for the country and its citizens. So they celebrated Independence Day differently. In conjunction with Natural Habitat Preservation Centre, they engaged with the literary community to amplify the message of road safety, under the aegis of the Ministry of Road Transport & Highways and launched a New Road Safety Initiative - #HaveASafeJourney (#HASJ) on Independence Day!

#HASJ stems out of a firm belief that literature can serve as an effective medium to connect and engage with people for promoting awareness, particularly among young people. One of the best ways to do it is through stories. They felt that stories about bravery and humanity often compel people to think more deeply. So, they held a media meet at Le Meridian, New Delhi on 12th Aug’16 and announced a contest in which literates have to send them stories about how negligence and a casual approach towards road safety norms can lead to major upheavals. The media meet was led by Mr. Rajeev Lochan, Director – Road Safety, Ministry of Road Transport and Highways, Govt. of India; Mr. Nalin Mehta, Mahindra CEO; Mr. Sumant Batra, Founder, NHP Centre & Director, #HASJ and Mr. Tuhin A Sinha, Author and Advisor to MoRTH, GoI. 

The contest went live on 15th August, 2016 and the last date to submit stories is 15th October, 2016.  The stories written will be brought out in the form of a book early next year and will be the world’s first collection of short stories on road safety issues. The best short story will be awarded a cash prize of Rs. 50,000/- and the Contest Winner will be felicitated in Delhi during the Transport ExcellenceAwards Ceremony in Feb’17.  That’s not all, the book will also be unveiled at various literary forums like Kumaon Literary festival, Dalit Literature Festival, Taj Colloquium, etc.

A challenger brand in the commercial vehicle space, MahindraTruck and Bus is strongly focused on working closely with the road transport ecosystem. And are proud to be associated with this very noble initiative as partners to drive positive change in the society, which at Mahindra they call, “Rise for Good”.

You may visit the #HASJ website on the following address: http://adserve.iws.in/safejourney/html/index.php

Here’s the photo report –

Launch of the new website for the initiative by Mr. Rajeev Lochan, Director Road Safety, MoRTH, GOI

Mr. Rajeev Lochan, Director Road Safety, MoRTH, GOI and Mr. Nalin Mehta fielding questions from the media

Here are other prestigious brands from the media and Literary ecosystem who have partnered us in this initiative:

Mahindra NOW, a 24x7 unique service helpline

Mahindra and Mahindra is associated with technology and engineering brilliance. Creating high-end trucks with many user-friendly features is a norm. The Mahindra Blazo being the newest one. Such engineering marvels make the entire journey of the transporter as well as the trucker, comfortable and economical.

The Mahindra Truck and Bus Philosophy  

Mahindra Truck and Bus is a name to reckon for when it comes to expert technology. Customer service is also something that is valued and where it excels. Customer service at Mahindra isn’t just a department but what every Mahindra employee believes in and also strives to achieve it.

The Mahindra NOW reflects this and it not only believes in making high-agility, sturdy, fuel-efficient vehicles but also ensures the best service possible for its customers.

The Mahindra Now

A team of trained technicians handle the Mahindra Now. The truck drivers need to just call MTBD NOW at 1800-200-3600, choose the language that they are comfortable with and place their request. This enables them to conveniently communicate with the technician and explain the reason of the call. Every fault has been labelled with a code. The labeling system enables the technicians at the centres to precisely understand the cause of the breakdown. This facilitates them to give immediate solution. The technician then goes through the troubleshooting and fixes the issue so as to make the driving experience, a smooth one. In an interview Dr Venkat Srinivas, Vice President and Head - Engineering & Product Development, Mahindra Truck and Bus Division says, “Mahindra has successfully been able to eliminate the anxiety associated with any critical fault, the truck driver has to face. Basis this there is stratification of these faults: faults that are critical to fix and the ones that are ‘nice to know information’, bugs, errors that pass on learning to the team. The critical ones are immediately looked into. The Mahindra NOW centres with well trained technicians and engineers help the truck driver out. All these faults have been labelled and each label passes on till the time request is closed. Each label is reviewed and analysed for better troubleshooting. All this is more than just a ‘check engine’ light.” 

The truck drivers can avail reliable service at their fingertips 24*7 using MTBD NOW. With its new stance, the MahindraTruck and Bus offers truck back on the road within 48 hours. This means that the vehicle downtime is reduced drastically and high performance is always guaranteed. If the return of truck fails within the stipulated time-frame then the division is ready to pay INR 1000 each day.

Check out the following video to know more about Mahindra Now: