First time in the history of Indian Trucking Industry – MTBD launchesDelhi-Mumbai Service Corridor and MPARTS Plaza Pan India

Mahindra has always believed in making a difference in its customers lives by being customer centric and providing matchless service. Their Truck and Bus Division can be taken as a chief example reinforcing this belief, and, the new initiatives launched on 15^th February, 2017 act as a testimony to their noble philosophy.

Mahindra Truck and Bus Division (MTBD) has introduced one-of-its-kind service support for the Indian trucking industry. Every 60 kilometers, there is a service station installed along the route connecting Delhi and Mumbai. Post the success of its Delhi-Mumbai Service Corridor, the company is driven to deepen its commitment and dedication towards its customers and so, it launched this unique service initiative to make available reliable and quality service support on the Delhi-Mumbai Service Corridor.

Mahindra offers 2 exclusive guarantees for its customers as follows: -

1.      Mahindra service support will reach the breakdown spot on the Delhi-Mumbai Service Corridor within 2 hours, failing which, the company will give INR 500 to the trucker per hour.
2. .       Mahindra will make sure that there is guaranteed availability of 150 fast moving maintenance parts at the plaza. If not, then it will be given to the customer for free.

These steps will ultimately result in reduced downtime for customers, with higher uptime, more trips and increased earnings. The company has also declared that, in addition to the MPARTS Plazas that are already there at 7 strategic locations across India, 26 more such Plazas will be built by the end of FY18. This move will ensure that fair priced and genuine parts are available to truckers pan India.

In the words of Mr. Rajan Wadhera President and Chief Executive, Truck and Powertrain Division, Mahindra and Mahindra Ltd., “On the heels of the highly successful superior mileage guarantee and 48 hours uptimeguarantee, we have now decided to launch disruptive and unprecedented after-sales guarantees to further reinforce our Customer Value Proposition. With these initiatives, we take one more significant step closer to our ultimate goal - to be the MOST TRUSTED CV brand of India”.  

Mahindra’s service centers will perform emergency repairs, part replacement and health checkup for the vehicle along with service guarantees so that customers can be certain of the service availability along the Delhi-Mumbai Service Corridor route. They will also launch a campaign towards building awareness and educating its customers about all the facilities at the service points.