Wednesday, August 14, 2019

Come Home Papa – A Unique Road Safety Initiative




What is your idea of a normal working day?

For most people, going to work probably means about an hour’s commute every morning to get to the comfortable and safe confines of an air-conditioned office, followed by another hour in the evening to get home.

For a trucker, going to work takes on an entirely different meaning. He is away from his home and family for days, maneuvering massive and heavy, cargo-laden trucks, driving along roads and highways across the length and breadth of the country, in all kinds of challenging and dangerous situations. With this, he not only is earning for his family and himself but also catering to our daily needs, starting with morning tea to the goodnight coil. Being a truck driver demands an altogether different level of skill and mental toughness.

To put the situation further in perspective – India has the highest number of road fatalities in the world. It accounts for more than one-third of global road accident deaths (as per global estimated figures).  

With road safety being the biggest concern, imagine the constant anxiety of the families of these truckers who do not get to see or even speak to their husbands, sons, fathers for days on end.  

This is where Mahindra Truck and Bus has been attempting to bring about a positive change in the lives of India’s truck driver community and their families through various programs and initiatives such as Mahindra Saarthi Abhiyaan (Visit our website here - https://www.mahindratruckandbus.com/aboutus/our-initiatives.aspx)

Come Home Papa is one such initiative that is part of Mahindra Saarthi Abhiyaan, a program that aims to continuously engage with India’s trucking community and their families, through inclusive ideas like scholarships for the daughters of truck drivers.

In 2017, the Come Home Papa initiative was announced in collaboration with literary partner #TellMeYourStory, as a short story contest for the scholarship-winning girls. The theme was ‘Road Safety’. What emerged were exceptionally inspiring and poignant stories that brought alive just what road safety means to a truck driver’s daughter. The stories also spoke of the father-daughter bond and underlined girl child empowerment. 
A collection of the shortlisted stories has been published and launched as a book titled ‘Come Home Papa’.

Here are excerpts from two stories in the book. Stories that present a heartfelt personal account of the deep-seated fears and emotions of the daughters of truck drivers;

‘My father plans his travel in advance, based on the area he will be driving through. This way he can pass through forest areas during the daytime, minimising chances of road robbery, or attacks by wild animals, or getting stuck in a lonely deserted area in case of a breakdown... unpredictable dangers lurk in the lives of truck drivers. Father often shares experiences from his life and the lives of his driver friends. They sometimes send a chill down my spine.’
- ‘Lessons of the Road’ by Maganti Lavanya


‘If my father doesn’t come back home in time, my mother’s face goes pale while waiting for him. Many times we are unable to contact him as he would be driving in remote areas with bad network. We spend sleepless nights waiting for him and when he returns we heave a sigh of relief.’

-   ‘My Papa’ by Bersha Kumari


From the Government to corporate India to the film industry, this one-of-a-kind initiative has received widespread and noteworthy appreciation. Take a look at what these well-known personalities have to say about Come Home Papa:

‘To have the daughters of truck drivers contribute stories and anecdotes, which carry the message of road safety was an excellent idea and deserves full support. In addition to road safety, it deftly weaves the issues of education of the girl child and women’s empowerment into it, as well.’

 -   Nitin Gadkari, Minister for Road Transport, Highways, Shipping, Water Resources and Ganga Rejuvenation


‘This is a very imaginative and valuable initiative... the first-ever book of stories on road safety by daughters of truck drivers.... A wonderful testimony to the fears and hopes, the joys and sorrows, and above all, the deep connection between these girls and their fathers.’

-   Anand Mahindra, Chairman – Mahindra Group


My prayers and best wishes for more and more daughters of the truck driver’s community to make their dream a reality and leave a stamp of class and courage, by forging ahead against all odds.

-  Amitabh Bachchan, Actor

To an initiative with such an endearing title and such a beautiful cause, here’s wishing those strong daughters who are making a bright future against all odds, and here’s to their immense love for their fathers! Kudos to the father-daughter spirit!  And here’s to wishing the lovely daughters all the very best for their endeavors. And to their papas – just to say.. come home safely to your daughters.

-   Divya Dutta, Actor

The vision and impact of Come Home Papa is so much more than just a collection of stories. Come Home Papa is spreading a strong message about road safety, not only to the truck drivers but also to other drivers out there, through the voice of the daughters of the truck driver community. Drive safe and come home safe to your families.

Monday, August 5, 2019

MPOWER GAINS UNSTOPPABLE MOMENTUM.





On the of 14th July, the 15th edition of MPOWER, a Management Development Programme for NextGen Youth Transport Entrepreneurs got underway at the Indian Institute of Management, Ahmedabad (IIMA).
32 young transport entrepreneurs, selected by invitation, checked in for the 8-day course aimed at professionalizing Indian transport. These participants belong to some of the finest transport companies in India, of which, 3 were lady participants These entrepreneurs handle 19 different trucking applications like transportation of Cement, Fly-ash, Steel, Over Dimensional Consignment & Project Cargo, FMCG, Consumer Durables, Electronics, Finished Vehicles Transportation, Chemicals and Explosives Goods and many others.
MPOWER’s course has specifically been designed to help the NextGen transport entrepreneurs manage the growth of their organization and empower them to outperform in the Indian trucking ecosystem. 9 highly accomplished faculty members of IIM-Ahmedabad conducted the course which covered subjects like decision in fleet management, financial management, value addition via warehousing, managing spare parts and inventory, MIS design and analysis, and more. There were many other activities throughout the course like Management games and exercises, right-brain awakening workshop and reflections & experience-sharing workshops that were conducted. On the final day, the proceedings began with a group exercise where participants presented an Integrated Case Study.
On the concluding day, Mr. V Satyanarayana, Sr.GM- MHCV Sales, Mahindra Truck & Bus, interacted with the participants and shared his views on MPOWER and on the current state and challenges in the transport industry. With this, Mr. P V Satyanarayana and Mr. Rajeev Malik, VP, - Marketing, Mahindra Truck & Bus honored the participants with MPOWER certificates.      
MTB is partnering in the growth of its customer not only through its outperforming BLAZO X range but through ecosystem initiatives such as MPOWER, which are making a difference in their professional approach.

This successful engagement has motivated Mahindra Truck and Bus to reinvest in driving a positive change in the transport ecosystem

Saturday, May 18, 2019

FuelSmart Technology - For Savings, Performance, & Versatility



Truck owners struggle to achieve profitability due to the following reasons:

  1. Diesel prices constantly rising, and
  2. Varying service conditions—heavy loads over flat roads, heavy loads over steep inclines, and light/zero loads.

How To Tackle The Problem
Price rise is countered by making engines more and more efficient, while varying service conditions call for the ability to switch three different engines in and out of the same truck on the fly!

Mahindra To The Rescue
Guess what? Both challenges have been addressed by Mahindra’s range of specially designed heavy commercial vehicles (HCVs), which use CRDe technology with electronically controlled diesel fuel injection. The combination of fuel economy and versatility in handling service conditions ensures profitability.

How CRDe Works
CRDe has an electronic control unit as a “brain”, which gets information about RPM, rail pressure, coolant temperature, oil pressure, and accelerator pedal from sensors. The engine’s mPOWER FuelSmart multi-mode switch reconfigures the engine for service conditions on the fly, adding life and performance to it.

Mahindra's 7.2 L FuelSmart engine has immense reserve capacity and is backed by 10 years of CRDe expertise. It delivers better mileage without the loss of power, pickup, or pulling ability—all with cleaner emissions, to keep you running for years.

Efficiency Innovation
The FuelSmart engine is one-of-its-kind in frugal fuel consumption. Its high fuel economy along with high performance with a high-pressure common-rail fuel injection system.

The Heavy-duty FuelSmart engines also feature the following innovations:

·         Unique individual cylinder head design lowers maintenance and repair costs
·         Modular cylinder head gasket for low replacement cost and ease of service
·         Wet liner design for minimum replacement cost
·         A water pump driven by the engine gear train instead of the belt, allowing trouble-free operation while also lowering chances of belt failure
·         Enhances vehicular capability to handle Dynamic road and load conditions
·         Optimised for Varied Duty cycles

Thursday, February 21, 2019

Presenting the brand-new Mahindra FURIO



Get More Profit or Give The Truck Back.Presenting the brand-new Mahindra FURIO.More Profit Guaranteed*


The brand-new Mahindra FURIO comes with a never-before, industry-first package of 5 promises. Designed around your business needs, these promises assure you the Highest Earnings, Complete Peace of Mind, Best-in-Class Comfort and Safety, Risk-free Ownership Experience and that too with an unmatched Guarantee - Get More Profit or Give the Truck Back. In fact, they will transform your business in such a big way that buying any other truck would be a big risk.

Best-in-class mileage with FuelSmart Technology – Higher profit guaranteed.

Give your business a competitive edge with Mahindra’s FuelSmart technology that lets you choose between superior mileage and optimum power as and when your business demands. Turn on the Heavy mode when carrying full loads. Use the Turbo mode when transporting big loads over steep inclines. Or simply switch on the Light mode when running without a load. Each mode squeezes the maximum efficiency from the mDi Tech FuelSmart engine to give you nothing but higher profits.

Highest Payload – Higher profit guaranteed.

Whatever you transport with the Mahindra FURIO, you will bring in more profits than ever before. Be it fruits, vegetables, milk, industrial goods, auto components, sand or cement, the FURIO is built to outperform on the road and in the account books too. All thanks to the mDi Tech engine and the FuelSmart technology which work together to optimise fuel-efficiency.

Best-in-class cabin – Better comfort, safety and convenience guaranteed.  

Ergonomically designed for a top-of-the-line driving experience, the FURIO exceeds your expectations of comfort by a wide margin. It gives you a new-age driving experience that was never available in trucks before.
The dashboard is not just attractive, it also comes with an intelligent Digital Instrument Cluster, provision for a music system and most importantly, 8 air vents for superior cabin ventilation. The driver’s seat has a 4-way adjustable setting to offer the most optimum driving posture. Add to this the tilt and telescopic steering and you have a truck that allows you to make small adjustments for big driving comfort. Now what does this all mean? Simple, more trips, even more earnings!

The Mahindra FURIO also pushes the category standards for safety even higher. A wide windshield gives greater visibility to the driver and aids in higher awareness of the area around the truck. Dual chamber headlamps provide longer light-throw to increase the safety quotient. Fog plus cornering lamps, a first in the ICV segment, increases visibility around turns at night and also adds extra assurance in the monsoons or in foggy, overcast conditions. The metallic bumper and fenders protect the main body of the truck and act as reinforcers in case of a collision.

FURIO’s cabin meets the ECE RZ9 ROZ crash norms and is the safest in its class. A 10-bar air brake system gives you superior braking performance just when it is most needed. The chassis is made with a high strength low alloy (HSLA 550) material which gives the FURIO a solid and reassuring stability and an anti-roll bar enhances this stability even further.

Now for a small but extremely thoughtful feature. This truck starts in neutral gear only. Which means a little bit of forgetfulness won’t have any big consequence.

5 years / 5 lakhs kms Free AMC and Transferrable Warranty –Peace of mind guaranteed.  
In the span of 5 years, you will earn nothing but profits as it’s an offer unlike any other. The free AMC will reduce your maintenance costs drastically and increase your profits. Our service warranties also ensure that your vehicle performs in the long run. You don’t even have to bother about its resale value, as the FURIO comes with a transferable warranty, so you can pass on the benefits to anyone at any time and experience risk-free ownership.  

Overall, you’ll not even once think about taking the risk with any other truck.


All thanks to the mDi Tech engine and the FuelSmart technology which work together to optimise fuel-efficiency, the comfort and driving experience that is nothing less than world-class for you. And more than anything, the assurance of ‘Get more profit or give the truck back’ makes any FURIO truly incomparable.