Mahindra Truck and Bus
On the 27th of
January 2014, a media interaction was held at the Chinchwad office where
prominent publications were invited to share MTBL plans for the Auto Expo 2014
which is set to mar its presence in Delhi. Mr. Rajan Wadhera, Director and Head
of MTBL and Mr. Nalin Mehta, MD and CEO, MTBL met up with these journalists
from various publications like Business Standard, Times of India, Hindu
Business Line, Financial Express and many more which also leveraged by MTBL to
share a business update and also to reaffirm MTBL`s commitment to CV
business and of MTBL`s intent to make substantial investments.
The rationale behind the Auto
Expo 2014 is to showcase a large range of products, product attributes and
aggregates being offered by MTBL in a unique and innovative display. The TRUXO
37 and TRACO 49 in the HCV range, the TORRO 25 Tipper, Loadking
ZOOM Container Truck and Tipper are among the few that would be showcased.
Moreover, the company is expected to offer a more comprehensive range of world
class products.
TRACO 49 tractor trailer is now going to be available with 210
and 260 HP powerful MPOWER engines and would also feature a best-in-class cabin
especially designed for longer hauls. It is specially crafted for load
applications like containerized heavy duty loads, cement, steel,
over-dimensional cargo, heavy machinery amongst others. The design of the
product is specifically to deliver superior fuel efficiency without
compromising on power and ruggedness.
TRUXO 37, known for its optimal power and superior fuel
economy, is the new rigid, multi-axle truck that MTBL proposes to launch in due
course. This will also provide great value and better earnings to its
customers.
Addressing the media on the
plans for Auto Expo 2014, Rajan Wadhera, Chief Executive - Technology, Product
Development & Sourcing & Director and Head Mahindra Trucks and Buses
Limited, said, “We are fully committed to making substantial investments in new
products and upgrading our existing products in order to enhance our presence
as a formidable player in the Indian Commercial Vehicle space. The Auto Expo
will provide us with the opportunity to do this through our varied product
displays. In addition, our plans to enter new segments like ICV and MCV besides
completing and upgrading our existing range are also on a firm footing”.
Today
the company services over 1 lakh LCV trucks and buses and more than 9,000 HCV
trucks on Indian roads with a network that has 1,856 touch points that includes 59 3S CV dealerships, 334 authorized
service points and the spares network reaches 575 retail points to
further improve the reach on important trucking routes across the length and
breadth of India.
The growing MTBL has
reaffirmed its intent on investing another Rs. 300 crores to explore new
product lines LCV, ICV, and MCV segments besides another Rs. 200 crores
investment in strengthening current product line-up of trucks and buses
including refurbishing existing LCVs.
In tune with its commitment
towards the business and customers, Mahindra Trucks and Buses Ltd. have
launched several pioneering initiatives such as the 5-years or 5 lakh Km
Warranty, which is transferrable and an industry first. For tippers, the
company has launched an on-site warranty and has also rolled out an attractive
AMC package. Offers such as up to 100% finance on Chassis and up to 5 year loan
tenure is also part of this initiative.
