Monday, September 30, 2019

Mahindra Saarthi Abhiyaan and Nanhi Kali join hands for the daughters of truck drivers.




Among the many ways in which we make a difference to the transport industry, the welfare of truck drivers is one of our biggest causes. We instituted the Mahindra Saarthi Abhiyaan programme in 2014 to provide the daughters of the truck drivers with scholarships so that they pursue their education beyond 10th standard and make a respectable life and career for themselves. Through this programme, a scholarship of Rs. 10,000 was awarded to each truck driver’s daughter who completed 10th standard and showed a strong interest in pursuing further educational or vocational courses. Till last year, we awarded scholarships to 4408 deserving girls in more than 55 locations across the country.

For over two decades, Project Nanhi Kali has taken more than 350,000 girls from underprivileged families through ten years of schooling, providing them with regular academic and material support. While doing this, they also ensured that the young girls were not married off early, sent to work or kept at home for chores or sibling care. Year after year, hundreds of Nanhi Kalis successfully completed Class 10 and ‘graduated’ from the programme. 

However, our interactions with Nanhi Kali alumni indicate that the girls continued to be vulnerable after Class 10, and there was a need to support teenage girls in India beyond secondary education.
Moreover, with a tenth of the global population of adolescent girls, India is home to the largest and youngest workforce in the world today. This critical fact inspired us to invest in them, and in their well-being, education and providing them skills. Not just to make a big difference to them but also to tap into their productivity, economic potential and leadership for the well-being of the nation.
In order to design a programme that meets the needs of young girls, we conducted a survey - the Teen Age Girls Survey (TAG Survey) that reached over 74,000 households across 600 districts in all the 30 states of India. This survey, which was released in October 2018, echoed the voice of teenage girls in India and their biggest needs and aspirations …
  • 86.9% want to learn English
  • 86.5% want to learn how to use a Computer
  • 76.5% wish to pursue Graduation

With this information, we joined hands with Nanhi Kali to make Mahindra Saarthi Abhiyaan even more robust and effective. And now, this 2.0 version will provide teenage girls the opportunity to pursue their dreams of higher education and obtain a university degree along with learning English and Computers. So they can go on to lead independent, dignified lives and contribute to the nation’s growth. Our new programme will start by adopting 500 daughters of Commercial Vehicle Drivers in Hyderabad and Pune and we’re sure it will go from strength to strength.

Tuesday, September 10, 2019

BS-VI Ready Mahindra CRUZIO – Experience A New Dimension of Luxury



Comfort for you and your Business

The newly launched Mahindra CRUZIO premium passenger bus is a perfect package of performance, comfort, style and efficiency that is designed to exceed expectations of fleet owners, drivers and your passengers on every parameter.

Experience Unmatched Ride Comfort
It’s time to bid goodbye to bumpy bus rides! With CRUZIO, bus journeys are set to get supremely comfortable and luxurious.The parabolic suspension ensures better handling and shock absorption even on bad roads to deliver unmatched ride comfort.
Ergonomically designed contoured seats provide full back support thereby reducing driver fatigue and passenger discomfort especially on long routes. The spacious interior of the Mahindra CRUZIO is fitted with thoughtfully designed seats with maximum seat width, so passengers can sit back comfortably without rubbing shoulders with fellow passengers.
Low noise and vibration levels results in a quieter cabin, providing much needed calm and a peaceful ride during daily work commutes. 

Experience Operational Comfort Along With Greater Profits
Built on the latest Intermediate Commercial Vehicles (ICV) platform, CRUZIO is a Long Platform Overhang (LPO) bus– a segment of passenger buses that is becoming more and more popular as it offers an enhanced travel and ownership experience. 
Being an LPO enables the bus to have an optimum front overhang and this extra front length is useful in protecting the nose from taking a hit on pothole-ridden rough roads. Another advantage of being an LPO is optimum space utilisation. In the CRUZIO, the door is at the front overhang portion and not on the wheelbase. This allows the full uninterrupted length of the bus to be used for accommodating seats. Therefore, the Mahindra CRUZIO has higher seating capacity and can carry more passengers per trip compared to conventional buses.
The CRUZIO is a BS-VI ready vehicle so it is fully equipped to meet the new emission norms that are expected to come into place from April 2020. This means increased roadworthiness and longer fleet life resulting in greater return on your investment.
Mahindra’s FuelSmart technology provides class-leading fuel-economy to register higher profits and more growth for your business. Higher clutch diameter helps increase the life span of the clutch, while the large wide modern front fascia of the CRUZIO is very easy to clean and repair.
All put together it translates into reduced maintenance costs and increased operational efficiency when you own the Mahindra CRUZIO. So you can sit back and enjoy the profits with total peace of mind.

Experience Uncompromising Safety Features
When it comes to safety, Mahindra CRUZIO ups the bar with significant latest technology features such as driver-controlled door and the bus not moving until the door is closed, thereby helping to reduce the chances of an accident.
Another thoughtful safety feature in the CRUZIO is the height of the first step being optimised for easy access during entry and exit.
Tubeless tyres, driver voice alert, reversing camera, tyre pressure measuring system and improved day and night visibility for the driver due to a large wide windscreen, rearview mirrors, projector headlamps and fog lamps help make every journey in the Mahindra CRUZIO uncompromising on safety and comfort.
From the safety point of view, the Mahindra CRUZIO conforms to Rollover Test norms as per AIS 031 and the BUS Body code as per AIS 052 along with the latest AIS 153 requirements in terms of noise and vibration standards.

Experience A New Level of Driving Comfort
Driver comfort in the Mahindra CRUZIO has been greatly enhanced and optimised with a spacious, airy and well-lit front compartment. The ergonomic design of the driver cockpit provides a very comfortable and convenient work area with good seating position, ease of access to all controls and best frontal, side and rearview.  
Another added driver comfort is the clutch booster so that operating the clutch requires considerably less effort, making driving a truly comfortable and pleasant experience.
When it comes to driving performance, the CRUZIO gets Mahindra’s proven CRDe engine which enables it to generate greater power of 140 hp @ 2400 rpm with a torque of 525 Nm @1250-1800 rpm for better pickup.

With the new-age Mahindra CRUZIO it is time to give your bus fleet, business and profits a premium new makeover as it definitely ‘makes every journey luxurious’. Investing in the Mahindra CRUZIO today will prove to be a wise and profitable business decision for the long-term.
The CRUZIO Bus was unveiled at the Prestigious Prawaas 2019 Expo held at CIDCO Exhibition Centre, Navi Mumbai on July 25, 2019. The bus was unveiled by Mr. Anurag Dubey, VP-Sales & Customer Care and Mr. Rajeev Malik, Vice President–Marketing, Mahindra Truck and Bus Division.
Speaking on the occasion, Mr. Rajan Wadhera, President, Automotive Sector, Mahindra & Mahindra Ltd. said, “The unveiling of the new CRUZIO bus range marks a defining moment for our Truck and Bus business as we have taken our ICV bus platform to the next level of customer experience. Being BS-VI ready, the CRUZIO is all set to be a game-changer and is one of the safest, most ergonomic and comfortable buses that will set new standards in the market. Going forward, we will also launch the school and stage bus variants to further increase our portfolio.”
Mr. Vinod Sahay, CEO, Mahindra Truck and Bus and Construction Equipment Division, Mahindra & Mahindra Ltd., added, “The CRUZIO demonstrates Mahindra’s ability to bring the best to Indian customers, and was developed on the basis of meticulously gathered consumer insights. Bus operators in this segment are clearly looking for a solution that can balance end-user benefits, as well as helping them optimize costs. I am confident that similar to the BLAZO X HCV & FURIO ICV range, the CRUZIO LPO Bus range will also set new benchmarks for performance, earnings and deliver better value to our customers.”
Read more about the unveil -