On the 4th of Feb, 2016, Mahindra
Truck and Bus Division (MTBD) launched the awe-inspiring heavy commercial trucks under the brand name 'BLAZO'.
While its new superior mPOWER FuelSmart technology, a topic of thesis in
itself. BLAZO also boasts of a dashing new dapper look, the turquoise blue
colour variant topping the list.
The Mahindra BLAZO
Series
The ‘BLAZO’
series includes haulage, tractor trailer and tipper and is geared with the
FuelSmart innovation. The highlight of ‘FuelSmart technology' is the
introduction of the CRDe motor combined with the all new Multi-drive mode which
is generally found in passenger cars which assists them to drive into the
city, off-roads and makes it easier to maneuver and speed up on the highway.
BLAZO too has incorporated similar technology, taking into consideration driver,
fleet owner and vehicle’s need.
Given the
uber rugged yet suave personality that the brand radiates, BLAZO has picked the
dashing, macho, and the very eminent Bollywood star, Ajay Devgn to be the brand
ambassador of the all new Blazo campaign. Here is the Official Launch Video of
BLAZO starring Ajay Devgn.
FuelSmart - an
automotive technology
Mahindra presents FuelSmart technology,
first of its kind in Indian transport. To give the users the most
important features that they could ask for in a truck that is mileage and power. Hence,
Mahindra created FuelSmart technology.
FuelSmart technology harnesses the
benefits of the CRDe engine that in turn provides better mileage at
the touch of a switch. The FuelSmart technology comes in three modes –
Turbo, Heavy and Light which of course can be changed by the driver as per
street conditions. A driver can now easily turn on Heavy mode when carrying
full loads and switch to Light when returning back unloaded. He can also use
Turbo mode when transporting heavier loads based on his application,
over steep inclines. Each mode provides maximum efficiency for optimal
performance.
Mahindra BLAZO guarantee
On this one-stop solution Mr. Rajan Wadhera, President & Chief
Executive - Truck & Power Train & Head – Mahindra Research Valley,
Mahindra & Mahindra Ltd, said, “In commercial vehicles there is a challenge
to provide a single solution of engine and vehicle power-terrain configuration
to multiple applications and variants. The FuelSmart Technology with its
multi-mode switch technology will help drivers into choosing correct mode based
on load and road condition, thereby leading to high efficiency”.
The confidence and sincerity that the brand exudes converges into
a strong guarantee that the new BLAZO
series offers. Mahindra Truck & Bus Division affirms that if the new series
of truck do not provide better fuel efficiency than the old existing trucks
then the owner can return the truck back. This stance itself explains BLAZO is
par excellence.
The super-macho Mahindra BLAZO is ready to hit the road with its
mantra – To do more and be more!
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