Friday, February 17, 2017

First time in the history of Indian Trucking Industry – MTBD launches Delhi-Mumbai Service Corridor and MPARTS Plaza Pan India

Mahindra has always believed in making a difference in its customers lives by being customer centric and providing matchless service. Their Truck and Bus Division can be taken as a chief example reinforcing this belief, and, the new initiatives launched on 15th February, 2017 act as a testimony to their noble philosophy.

Mahindra Truck and Bus Division (MTBD) has introduced one-of-its-kind service support for the Indian trucking industry. Every 60 kilometers, there is a service station installed along the route connecting Delhi and Mumbai. Post the success of its Delhi-Mumbai Service Corridor, the company is driven to deepen its commitment and dedication towards its customers and so, it launched this unique service initiative to make available reliable and quality service support on the Delhi-Mumbai Service Corridor.

Mahindra offers 2 exclusive guarantees for its customers as follows: -
  1.      Mahindra service support will reach the breakdown spot on the Delhi-Mumbai Service Corridor within 2 hours, failing which, the company will give INR 500 to the trucker per hour.
  2. .       Mahindra will make sure that there is guaranteed availability of 150 fast moving maintenance parts at the plaza. If not, then it will be given to the customer for free.

These steps will ultimately result in reduced downtime for customers, with higher uptime, more trips and increased earnings. The company has also declared that, in addition to the MPARTS Plazas that are already there at 7 strategic locations across India, 26 more such Plazas will be built by the end of FY18. This move will ensure that fair priced and genuine parts are available to truckers pan India.

In the words of Mr. Rajan Wadhera President and Chief Executive, Truck and Powertrain Division, Mahindra and Mahindra Ltd., “On the heels of the highly successful superior mileage guarantee and 48 hours uptimeguarantee, we have now decided to launch disruptive and unprecedented after-sales guarantees to further reinforce our Customer Value Proposition. With these initiatives, we take one more significant step closer to our ultimate goal - to be the MOST TRUSTED CV brand of India”.  

Mahindra’s service centers will perform emergency repairs, part replacement and health checkup for the vehicle along with service guarantees so that customers can be certain of the service availability along the Delhi-Mumbai Service Corridor route. They will also launch a campaign towards building awareness and educating its customers about all the facilities at the service points.

Tuesday, February 14, 2017


OUTPERFORMANCE was at the heart of an awards night brimming with excitement and anticipation. The 6th Edition of Mahindra Transport Excellence Awards (MTEA) ceremony was held in its full glory at The Ashok, New Delhi on 3rd of February, 2017. Ministry of Road Transport & Highways (MoRTH) have extended their continued support to MTEA program for the fourth consecutive year. MTEA 2016 didn’t just see higher numbers in terms of entries, but it also exhibited better quality, varied and interesting stories with a stronger pitch. This turn of events rendered the feeling that transport excellence awards have truly come of age.

The transport award ceremony has come a long way since its inception in the year 2011, and, which has only grown and risen from what it was. This year, the event saw an upsurge in its popularity and equity among the transport community with a significantly higher number of case studies collected – 6164 case Studies – which stands for 14% higher than last year’s collections!
Chief Guest at the prestigious do was none other than Shri Nitin Gadkari, Hon. Road Transport & Highways Minister who graced the awards night with offering tremendous insights on ‘roadsafety’ and ‘innovations’ which were the themes of the night.

Mr. Nalin Mehta, CEO and MD, Mahindra Truck and Bus, presented the report card of the program, encouraging Mahindra’s commitment to strengthen while continuing to make the RISE initiative more relevant. Mr. Rajamani, Executive Director, Ernst & Young provided the certification for fairness, robustness and transparency.
There were two new innovational categories this year. The awards took engagement of the girl child education a step ahead with its Mahindra SaarthiAbhiyaan (MSA) Outperformer contest for beneficiaries of the MSA scholarship. A short story contest namely #HaveASafeJourney on the issue of road safety was devised and executed to emphasize the importance of safe driving.

Innovations in road safety in Approach, Processes, Measures and Perspective was the topic of an insightful panel discussion chaired by Prof G.Raghuram - Public Systems Group, IIM, Ahmedabad. Spectating the event were truck fleet owners from all corners of India, transporters and heads of logistics companies and professionals from allied fields, dealers of commercial vehicles, financiers for commercial vehicles, various senior delegates from the transport division, faculty members from IIM A, and delegates from Mahindra Group and heads of several agencies and select media groups.

Like the previous year, under the Fleet Owner category, awards for tipper section were presented. Fleet management and driver management categories for large, medium and small transporters. Youth and lady transporters were duly recognized and awarded. Emerging fleet owners were also recognized to empower newbies in the focused industry. Safety awards took centerstage which included hazardous goods, nonhazardous goods and ODC categories which bore the idea of extraordinary innovation in development of the transport systems.
Mrs. Meera Rajagopalan was declared as the National Winner while Ms. Sahar Fatima was the Runner up for “Have a Safe Journey” contest. The contest resulted into a book which is the world’s first collection of short stories on road safety. The book was successfully launched with a drone aerially delivering the cover of the book to the dignitaries present on stage at the MTEA 2016. The book features 20 best stories from the contest and carries a foreword from Mr. Nitin Gadkari and a special message from Mr. Anand Mahindra. Mahindra BLAZO 25 truck was given away to Mr. Jay Prakash Singh, Bharti Bulk Carriers being the “Super Outperformer Driver of the year”.

MTEA 2016 with its core philosophy of RISE and OUTPERFORM is another step taken to drive positive change in the transport ecosystem.

For a detailed review, please visit:  

Thursday, December 8, 2016

On Saturday, the 19th of November, 2016, the Eleventh batch of MPOWER -the Management Development Program for the next-gen Youth Transport Entrepreneurs - was launched at the Indian Institute of Management, Ahmedabad (IIMA).

MPOWERXI concluded on 26th November, 2016. This batch had 13 participants. While we received 32 confirmed nominations, the final attendance dropped to 13 delegates due to the impact of Demonetisation on the transport business, with 19 candidates withdrawing to deal with the consequences of Demonetisation on their business. But even with 13 delegates, the enthusiasm and participation level was immense and the profile of delegates was fabulous and unique. This was the first batch where we had a differently abled participant, Mr. Chetan Lodaya from Chetan Road Carrier.

The guiding philosophy of the program is empowering the next generation of India’s transporters/fleet owners to “Take forward their family business with their OWN vision”, as propounded by Mr. Anand Mahindra while launching the program on the side lines of the Mahindra Transport Excellence Awards ceremony on 9th Jan ’13. Speaking on the same occasion to the media, Mr. Nalin Mehta –CEO - MTBD had also stressed that MTBD wants to “walk the talk” that we initiated when we urged the next generation of transporters to join their ‘Papa ka Business’ in our TV-led mass media campaign more than a year ago. MPOWER program is growing from strength to strength as our signature initiative in the Indian Transport industry. In terms of numbers, with this batch we have involved 291 next-gen transporters who together own over 59,300 trucks (and utilise at least 50% of this number in addition from the market), with a combined turnover of Rs. 24,900 Crores employing over 66,500 people.

For MPOWER XI, 13 young transport entrepreneurs, chosen by invitation and belonging to some of the finest transport companies of India, checked-in for the 8 days’ course which is aimed at professionalising the Indian transport sector in the long run. A course that has been specifically designed keeping the transport sector issues in focus. Eight highly accomplished faculty members of IIMA are running the course that covers subjects like PROFESSIONALISM, BUSINESS PLANNING, MARKET & SEGMENTS, HR PRACTICES, SERVICE QUALITY, FINANCIAL MANAGEMENT & ACCOUNTING, SUPPLY CHAIN MANAGEMENT, LEGAL AND REGULATORY, INFORMATION TECHNOLOGY, INDUSTRY FOCUSSED SESSIONS.

Snapshot of the MPOWER XI: 13 Participants; Average age- 28 years; From 12 Cities, 13 Load Segments/Applications (Dry Bulk, Parcel, FTL, LTL, Liquid Bulk, EXIM Containers, FMCG, Consumer Durables, Electronics, ODC & Project Cargo, Multi-modal, Finished Vehicles Transportation, Tire Transportation, Sugarcane Transportation, Cold Chain Logistic, Warehousing); Cumulative turnover of Rs. 1,440 Crores; owning over 1,950 trucks.

Please find below the photo report of the inaugural and Valedictory session at IIMA.

Delegates being welcomed and registered at the Indian Institute of Management:

Youth Transport Delegates being welcomed while checking into the IMDC Campus at IIMA

Highlights of Inaugural Session – Welcome Address and Introductions by Mr. Rajeev Malik – Sr. GM - Marketing


The past 10 batches of MPOWER were a huge success not only in terms of an emotional connect with the next-gen transporters but also in terms of bringing our business and offerings in their focus and also helping start a business relation with many of the people who attended. This successful engagement has motivated MTBD to reinvest in driving a positive change in the transport ecosystem while nurturing our business interest. We are confident that this program too will be a grand success and strengthen our brand even further, along with other initiatives like the Mahindra Transport Excellence Awards. All these initiatives will help MTBD connect with various constituents of the Indian transport ecosystem at both rational and emotional levels, which can be leveraged to build a strong market presence for Mahindra Trucks and Buses Division.

Final Day – 26th November, 2016

The proceedings began with two groups of 6 & 7 participants respectively, each presenting their Integrated Case Study. Each Group had only 15 minutes to present their case.

After their presentation of challenges on the transport industry, the professor had requested their views on demonetization. There were mixed views, they all supported demonetization as most of them were already moving towards cashless transactions. The only problem they raised was the payment for drivers, dhabas, mechanics and other stakeholders which are at the bottom of the transport eco-system. As cashless facilities have still not been practiced amongst them. This was also an opportunity for few transporters who still have not yet explored the cashless transaction process in their firm and interacting with other batch mates have surely given them ideas on how to get this initiated for their business.
The Group also presented a case study on RIVIGO
Highlights: Rivigo was about to become the second largest fleet owner in the trucking business in India, in just over two years, with their innovative solutions they could cut down the long haul delivery times by about 50%. Rivigo achieved this by using a relay system in which the drivers changed every 5-6 hours at a ‘pit stop’, thus keeping the vehicle on the move even as drivers signed off to take rest. With this innovation in transportation, Rivigo addressed poor service levels, poor transit time, unreliability, uncertainty of return loads, shortage of drivers and lack of information to the customers on their consignment. This increased their customer base with 20-25% premium on freight.
Mr. Kapish Saraf – Business head – VYOM, was there as a special guest to analysis the case studies presented by MPOWER XI participants.

Post all the group presentations, Prof. Debjit and Prof. Raghuram shared their view on each group’s topic and presentations.

The much awaited Valedictory Started giving MPOWER certificates to all the 13 participants. 

With 291 MPOWERians already having gone through this customized program from IIMA, we can confidently say that MTBD has made a significant progress in driving a positive change in the transport ecosystem. As a collateral advantage, our brand is in strong focus with these important customers and key opinion leaders of trucking business. We would urge the field team to take maximum advantage of this important, pioneering and unique engagement tool of MTBD

Thursday, October 6, 2016

 Mahindra Saarthi Abhiyaan 
F16 – Phase II Program Highlights

 Mahindra Saarthi Abhiyaan

Mahindra Truck and Bus Division (MTBD) had instituted MAHINDRA SAARTHI ABHIYAAN (MSA), the CSR initiative of Mahindra Truck and Bus Division in F15, aimed at acknowledging the spirit and far-sightedness of a truck driver in educating his girl child up to standard 10th.

Mahindra Saarthi Abhiyaan was born to address the issue of higher education within the HCV Driver community. A lot has been done for the health and safety of drivers but very little attention is paid towards the education of their daughters. The initiative is one way to positively engage with one of the most critical ingredients in our ecosystem.  The true Saarthi, who is running the economy on his shoulders day in and out. And also enhancing his daughter’s life through education.

MTBD have disbursed 2408 scholarships since the launch of the MSA program in F15, and celebrated this achievement during the Mahindra Transport Excellence Awards ceremony of 2014 and 2015.

Here’s the group picture of the first ever scholarship disbursement ceremony at Chinchwad held on 24th Aug ‘14. Mr. Nalin Mehta, who had envisioned this noble CSR program to encourage Truck drivers’ daughters, is seen here with the Maharashtra scholarship awardees:

Mr. Mehta spoke on this occasion and brought alive the thought process behind the initiative: “Mahindra Saarthi Abhiyaan, is a salute to this Saarthi – the truck driver who in spite of all the odds he faces, has shown great mettle in educating his children and especially Daughters. We through this initiative take a bow at these heroes who have so relentlessly, with great hard work, have ensured their daughters become engineers, IT professionals, teachers etc. This is our way of thanking them, showing a sense of gratitude for this outperforming effort! Education and that too for the girl child is the chosen path for CSR in Mahindra Group and we at MTB have extended the same to our CSR initiative. So that we would encourage drivers and reach out to their families and connect emotionally with the community”.

Continuing with this initiative for the third year, we are pleased to announce the roll-out of MAHINDRA SAARTHI ABHIYAAN 3rd Edition for F17. 1000 scholarships of Rs. 10,000 each will be awarded to the daughters of HCV truck drivers who have successfully completed education up to Standard 10th and are continuing with further studies.

Below is the report of the final outcome of the Mahindra Saarthi Abhiyaan 2nd Edition in F16.

 Mahindra Saarthi Abhiyaan F16 – Phase II Program Highlights

The response towards the program was overwhelming from truck drivers’ daughters with a receipt of over 1800 applications. Based on validation of documents by our process auditors, PwC, 1,300 daughters of truck drivers were qualified and were given the Mahindra Saarthi Abhiyaan scholarship of Rs.10,000 each.

During the process of disbursement, MTBD had invited the local transport association representatives and key customers of the trucking industry to grace the occasion. All the winning daughters were accompanied by their respective parents.

It was an emotional moment and many girls spoke about their fathers whom they feel proud of. They also thanked Mahindra and MTB for this noble initiative and how this token of appreciation is a big motivation in their life. On these occasions, a few truck drivers also spoke about this program and applauded Mahindra for this unique and pioneering initiative for truck drivers.

The ceremonies to disburse the scholarships were held in May and June 2016 at 16 locations across India.

The program was well supported by the respective MTBD Zonal Heads and Area Business Managers along with Dealer Heads/CEOs who made this noble cause a bigger success and also integrated it with their business needs.


Tuesday, September 6, 2016

MTB partners Natural Habitat Preservation Centre and Ministry of Road Transport & Highways to Roll Out the New Road Safety Campaign, #HaveASafeJourney.

Corporate companies usually celebrate Independence Day by hoisting the national flag and singing the national anthem. MTB did not want to stop at that, they wanted to do something for the country and its citizens. So they celebrated Independence Day differently. In conjunction with Natural Habitat Preservation Centre, they engaged with the literary community to amplify the message of road safety, under the aegis of the Ministry of Road Transport & Highways and launched a New Road Safety Initiative - #HaveASafeJourney (#HASJ) on Independence Day!

#HASJ stems out of a firm belief that literature can serve as an effective medium to connect and engage with people for promoting awareness, particularly among young people. One of the best ways to do it is through stories. They felt that stories about bravery and humanity often compel people to think more deeply. So, they held a media meet at Le Meridian, New Delhi on 12th Aug’16 and announced a contest in which literates have to send them stories about how negligence and a casual approach towards road safety norms can lead to major upheavals. The media meet was led by Mr. Rajeev Lochan, Director – Road Safety, Ministry of Road Transport and Highways, Govt. of India; Mr. Nalin Mehta, Mahindra CEO; Mr. Sumant Batra, Founder, NHP Centre & Director, #HASJ and Mr. Tuhin A Sinha, Author and Advisor to MoRTH, GoI. 

The contest went live on 15th August, 2016 and the last date to submit stories is 15th October, 2016.  The stories written will be brought out in the form of a book early next year and will be the world’s first collection of short stories on road safety issues. The best short story will be awarded a cash prize of Rs. 50,000/- and the Contest Winner will be felicitated in Delhi during the Transport ExcellenceAwards Ceremony in Feb’17.  That’s not all, the book will also be unveiled at various literary forums like Kumaon Literary festival, Dalit Literature Festival, Taj Colloquium, etc.

A challenger brand in the commercial vehicle space, MahindraTruck and Bus is strongly focused on working closely with the road transport ecosystem. And are proud to be associated with this very noble initiative as partners to drive positive change in the society, which at Mahindra they call, “Rise for Good”.

You may visit the #HASJ website on the following address

Here’s the photo report –

Launch of the new website for the initiative by Mr. Rajeev Lochan, Director Road Safety, MoRTH, GOI

Mr. Rajeev Lochan, Director Road Safety, MoRTH, GOI and Mr. Nalin Mehta fielding questions from the media

Here are other prestigious brands from the media and Literary ecosystem who have partnered us in this initiative: