Thursday, February 18, 2016

Ajay Devgn and BLAZO, a fiery combination transforming the Indian trucking Industry


On the 4th of Feb, 2016, Mahindra Truck and Bus Division (MTBD) launched the awe-inspiring heavy commercial trucks under the brand name 'BLAZO'. While its new superior mPOWER FuelSmart technology, a topic of thesis in itself. BLAZO also boasts of a dashing new dapper look, the turquoise blue colour variant topping the list.  

The Mahindra BLAZO Series

The ‘BLAZO’ series includes haulage, tractor trailer and tipper and is geared with the FuelSmart innovation. The highlight of ‘FuelSmart technology' is the introduction of the CRDe motor combined with the all new Multi-drive mode which is  generally found in passenger cars which assists them to drive into the city, off-roads and makes it easier to maneuver and speed up on the highway. BLAZO too has incorporated similar technology, taking into consideration driver, fleet owner and vehicle’s need.
Given the uber rugged yet suave personality that the brand radiates, BLAZO has picked the dashing, macho, and the very eminent Bollywood star, Ajay Devgn to be the brand ambassador of the all new Blazo campaign. Here is the Official Launch Video of BLAZO starring Ajay Devgn.


FuelSmart - an automotive technology

Mahindra presents FuelSmart technology, first of its kind in Indian transport. To give the users the most important features that they could ask for in a truck that is mileage and power. Hence, Mahindra created FuelSmart technology.

FuelSmart technology harnesses the benefits of the CRDe engine that in turn provides better mileage at the touch of a switch. The FuelSmart technology comes in three modes – Turbo, Heavy and Light which of course can be changed by the driver as per street conditions. A driver can now easily turn on Heavy mode when carrying full loads and switch to Light when returning back unloaded. He can also use Turbo mode when transporting heavier loads based on his application, over steep inclines. Each mode provides maximum efficiency for optimal performance.


Mahindra BLAZO guarantee

On this one-stop solution Mr. Rajan Wadhera, President & Chief Executive - Truck & Power Train & Head – Mahindra Research Valley, Mahindra & Mahindra Ltd, said, “In commercial vehicles there is a challenge to provide a single solution of engine and vehicle power-terrain configuration to multiple applications and variants. The FuelSmart Technology with its multi-mode switch technology will help drivers into choosing correct mode based on load and road condition, thereby leading to high efficiency”.
The confidence and sincerity that the brand exudes converges into a strong guarantee that the new BLAZO series offers. Mahindra Truck & Bus Division affirms that if the new series of truck do not provide better fuel efficiency than the old existing trucks then the owner can return the truck back. This stance itself explains BLAZO is par excellence.
The super-macho Mahindra BLAZO is ready to hit the road with its mantra – To do more and be more!

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