Mahindra Navistar full range by FY 2011-12

Smooth Drive: Mahindra Navistar has so far registered sales volumes of about 300 units from its medium and heavy trucks

Mahindra Navistar Automotives (MNAL), a 51:49 commercial vehicle joint venture between Mahindra & Mahindra and US-based Navistar Inc, is set to focus on developing strong business fundamentals in next few months. The company also hopes to offer full range of medium and heavy commercial vehicles by financial year 2011-12.

The company started sales of its medium and heavy commercial vehicles (M & HCV) from October 2010 and has so far registered sales volume of about 300 units. “Our focus over the next 3-4 months will be on activities such as getting the product accepted among customers, presenting advantages and benefits of our special offerings such as anywhere, anytime on-road assistance plan, among other things,” Rakesh Kalra, managing director, MNAL said during a launch in Chennai.

“Our product acceptance campaign is already on across several dealership outlets as we are ramping up our dealer and service outlets to more locations,” he added.

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We are performance, not price, players: Mahindra Navistar

Riding on performance: Mr Rakesh Kalra (left), Managing Director, Mahindra Navistar Automotives Ltd, and Mr Nalin Mehta, COO, at the launch of MN 25 and MN 31 heavy trucks in Chennai on Monday Chennai, Jan. 24 Mahindra Navistar Automotive is not a “price player”, but a performance player, says Mr Nalin Mehta, Chief Operating Officer of the company. The company, a joint venture of Mahindra & Mahindra and Navistar of the US, today launched two trucks — MN 25 and MN 31 — in Chennai, priced at Rs 15.55 lakh and Rs 18.94 lakh. While these are “aggressive prices”, the company would like to position itself as one that will provide its customers good economics of ownership, he said addressing a press conference here. Asked if Mahindra Navistar was not at a disadvantage over truck companies that have plants in States such as Uttarakhand, where manufacturing is incentivised with tax exemptions, Mr Mehta said Mahindra Navistar's plant at Chakan, Maharashtra, too enjoyed comparable fiscal benefits. Mr Rakesh Kalra, Managing Director, Mahindra Navistar Automotive, said the company would complete the launch of its heavy duty range of trucks in 2011-12. These include tractor trailers and tippers of 40 tonnes and 49 tonnes vehicle-weight. Click here to read more

Riding on performance: Mr Rakesh Kalra (left), Managing Director, Mahindra Navistar Automotives Ltd, and Mr Nalin Mehta, COO, at the launch of MN 25 and MN 31 heavy trucks in Chennai on Monday

Chennai, Jan. 24

Mahindra Navistar Automotive is not a “price player”, but a performance player, says Mr Nalin Mehta, Chief Operating Officer of the company.

The company, a joint venture of Mahindra & Mahindra and Navistar of the US, today launched two trucks — MN 25 and MN 31 — in Chennai, priced at Rs 15.55 lakh and Rs 18.94 lakh. While these are “aggressive prices”, the company would like to position itself as one that will provide its customers good economics of ownership, he said addressing a press conference here.

Asked if Mahindra Navistar was not at a disadvantage over truck companies that have plants in States such as Uttarakhand, where manufacturing is incentivised with tax exemptions, Mr Mehta said Mahindra Navistar's plant at Chakan, Maharashtra, too enjoyed comparable fiscal benefits.

Mr Rakesh Kalra, Managing Director, Mahindra Navistar Automotive, said the company would complete the launch of its heavy duty range of trucks in 2011-12. These include tractor trailers and tippers of 40 tonnes and 49 tonnes vehicle-weight.

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Riding on performance: Mr Rakesh Kalra (left), Managing Director, Mahindra Navistar Automotives Ltd, and Mr Nalin Mehta, COO, at the launch of MN 25 and MN 31 heavy trucks in Chennai on Monday

Mahindra Navistar, Out Now!

The new benchmarks have come to the showroom. And with that, merely OK performance has come to a dead end. Powered by Maxxforce 7.2 engine, the MN 25 and MN 31 have been tailor-made for the needs of Indian Trucking.

The Mahindra Navistar truck interiors have been specially designed by their US partner Navistar to provide comfort to the driver at all times. The exteriors have been designed keeping in mind the conditions of our Indian roads. On the robust chassis, which is about 20% stronger than the competition, rests the rugged and sturdy aggregates. The front axle is unique with a wider cross section and larger bearing sizes for longevity of the aggregates. The rear axle is also heavy duty for ensuring less wear and tear, even at higher torques. To top it all, it comes with the MAXXFORCE, a world-class engine, customised for domestic use.  This engine has proven its sturdiness over tests which ran over a total of 25000 hrs and 1 million kms.

Add to this, the assurance of unparalleled service spares and support anywhere, anytime, and it’s easy to understand why OK will no longer be OK. 

 For more details log on to: www.mahindranavistar.com