Tuesday, June 18, 2013

MTRUST – Mahindra’s New Venture into Pre-owned vehicles

The currently Used Vehicle market size is approximately 25,000 crores per annum which is dominated and controlled by brokers, who in most cases, do not offer value addition like refurbished vehicles and warranty to customers. With strict pollution norms and overload restrictions, the product life cycle is expected to come down resulting in more vehicles in the Used Vehicles market. In addition, with frequent price increases, the vehicles will become out of reach for a big chunk of customers who are ready buyers for these vehicles.

A very good advantage would be of buying it from a Mahindra Associate which would give confidence and assurance to the buyer about the vehicle. The after sales support would be enhanced and benefits like free service and warranty would be given. Other advantages of buying MTB vehicles would be factors like trust of dealing with a reputed company, transparent dealing, quality of service, peace of mind like hassle free paper work, and value for money, availability of refinance etc. These are tailor made to suit the needs of our customers and to provide quality service at all times.

Keeping the current scenario in mind, we at Mahindra Trucks and Buses intend to start Used Vehicles dealerships in different identified locations pan India. Our major customers are those of Commercial Vehicles followed by dealers and financiers. The dealerships will offer exchange and buy back facility to the potential customers in lieu of new Mahindra Trucks and Buses vehicles thereby promoting new vehicles sale.

At Mahindra Trucks and Buses, the vehicles so bought will be thoroughly checked, refurbished and sold to the Used Vehicles customers again. Selling these pre-owned CV’s will offer technologically advanced rung of vehicles to second rung of customers who otherwise cannot afford new vehicles and help improve resale value of a vehicle. The vehicles would be sourced through the open market, the internet, through exchange and buy back.

The basic agenda behind this initiative is to create awareness among the potential buyers about the benefits like buying Used Vehicles from the dealerships. This initiative will also create opportunity for buying Mahindra Trucks and Buses vehicles in exchange of pre-owned Mahindra vehicles.

No comments:

Post a Comment