Traditional
family businesses are usually frowned upon by the next generation. Not because
they have an urge to get stuck in a 9-5 job, but because they see this era as
the age of techno-entrepreneurs. News of angel funding and investments flowing
in to fuel the dreams of an out-of-garage entrepreneur to a B-school graduate,
tickles their ambition. But there are some who are integrating the robustness
of their father’s business to the swiftness that this day offers.
We speak about
the latest batch of Mahindra and Mahindra, Truck and Bus Division’s program MPOWER,
silently chiselling next generation transport entrepreneurs. The program, which
is designed and conducted at IIM-A, churned out the 5th batch of the
program. Aptly christened as MPOWER, the program takes the participants through
a structured curriculum directed by Anand Mahindra’s vision for the program
‘Take forward your family business with your own Vision.’
In this
particular batch, over 31 participants came to IIM-A, from 17 cities. The
participants represented 14 load segments and owned 4500 trucks amongst
themselves. By training these 31 participants, the program creates a positive
ripple effect and changes the dynamics of a combined turnover of INR 1500
Crores & the lives of 4500 employees.
The batch which
ended on the 8th of November, 2014, took the total participation of
MPOWER to 141. Case study presentations, sessions with mentors and specialists,
interaction with MPOWER War Room finalists peppered the program to provide
great value for the participants. While learning how to create profit through
process improvements was an expected outcome of the sessions, more humane
conversations around driver relations and gaining family trust by implementing
incremental positive change, widened the spectrum of the learning.
What is
interesting to notice is the continuous belief and participation of the
trucking industry in a program like MPOWER. It shows sure signs of evolution,
drafting out a pathway towards professionalism in an otherwise rough and
relatively unorganised sector. With efforts like these, Mahindra &
Mahindra, Truck and Bus Division confirms its commitment towards building and
developing not only their business, but the industry at large. Kudos to that.
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