First time in the history of Indian Trucking Industry – MTBD launchesDelhi-Mumbai Service Corridor and MPARTS Plaza Pan India

Mahindra has always believed in making a difference in its customers lives by being customer centric and providing matchless service. Their Truck and Bus Division can be taken as a chief example reinforcing this belief, and, the new initiatives launched on 15^th February, 2017 act as a testimony to their noble philosophy.

Mahindra Truck and Bus Division (MTBD) has introduced one-of-its-kind service support for the Indian trucking industry. Every 60 kilometers, there is a service station installed along the route connecting Delhi and Mumbai. Post the success of its Delhi-Mumbai Service Corridor, the company is driven to deepen its commitment and dedication towards its customers and so, it launched this unique service initiative to make available reliable and quality service support on the Delhi-Mumbai Service Corridor.

Mahindra offers 2 exclusive guarantees for its customers as follows: -

1.      Mahindra service support will reach the breakdown spot on the Delhi-Mumbai Service Corridor within 2 hours, failing which, the company will give INR 500 to the trucker per hour.
2. .       Mahindra will make sure that there is guaranteed availability of 150 fast moving maintenance parts at the plaza. If not, then it will be given to the customer for free.

These steps will ultimately result in reduced downtime for customers, with higher uptime, more trips and increased earnings. The company has also declared that, in addition to the MPARTS Plazas that are already there at 7 strategic locations across India, 26 more such Plazas will be built by the end of FY18. This move will ensure that fair priced and genuine parts are available to truckers pan India.

In the words of Mr. Rajan Wadhera President and Chief Executive, Truck and Powertrain Division, Mahindra and Mahindra Ltd., “On the heels of the highly successful superior mileage guarantee and 48 hours uptimeguarantee, we have now decided to launch disruptive and unprecedented after-sales guarantees to further reinforce our Customer Value Proposition. With these initiatives, we take one more significant step closer to our ultimate goal - to be the MOST TRUSTED CV brand of India”.  

Mahindra’s service centers will perform emergency repairs, part replacement and health checkup for the vehicle along with service guarantees so that customers can be certain of the service availability along the Delhi-Mumbai Service Corridor route. They will also launch a campaign towards building awareness and educating its customers about all the facilities at the service points.

MTEA 2016 6th Edition: A ROUND UP OF INDIA’S BIGGESTTRANSPORT EXCELLENCE AWARDS

OUTPERFORMANCE was at the heart of an awards night brimming with excitement and anticipation. The 6th Edition of Mahindra Transport Excellence Awards (MTEA) ceremony was held in its full glory at The Ashok, New Delhi on 3^rd of February, 2017. Ministry of Road Transport & Highways (MoRTH) have extended their continued support to MTEA program for the fourth consecutive year. MTEA 2016 didn’t just see higher numbers in terms of entries, but it also exhibited better quality, varied and interesting stories with a stronger pitch. This turn of events rendered the feeling that transport excellence awards have truly come of age.

The transport award ceremony has come a long way since its inception in the year 2011, and, which has only grown and risen from what it was. This year, the event saw an upsurge in its popularity and equity among the transport community with a significantly higher number of case studies collected – 6164 case Studies – which stands for 14% higher than last year’s collections!

Chief Guest at the prestigious do was none other than Shri Nitin Gadkari, Hon. Road Transport & Highways Minister who graced the awards night with offering tremendous insights on ‘roadsafety’ and ‘innovations’ which were the themes of the night.

Mr. Nalin Mehta, CEO and MD, Mahindra Truck and Bus, presented the report card of the program, encouraging Mahindra’s commitment to strengthen while continuing to make the RISE initiative more relevant. Mr. Rajamani, Executive Director, Ernst & Young provided the certification for fairness, robustness and transparency.

There were two new innovational categories this year. The awards took engagement of the girl child education a step ahead with its Mahindra SaarthiAbhiyaan (MSA) Outperformer contest for beneficiaries of the MSA scholarship. A short story contest namely #HaveASafeJourney on the issue of road safety was devised and executed to emphasize the importance of safe driving.

Innovations in road safety in Approach, Processes, Measures and Perspective was the topic of an insightful panel discussion chaired by Prof G.Raghuram - Public Systems Group, IIM, Ahmedabad. Spectating the event were truck fleet owners from all corners of India, transporters and heads of logistics companies and professionals from allied fields, dealers of commercial vehicles, financiers for commercial vehicles, various senior delegates from the transport division, faculty members from IIM A, and delegates from Mahindra Group and heads of several agencies and select media groups.

Like the previous year, under the Fleet Owner category, awards for tipper section were presented. Fleet management and driver management categories for large, medium and small transporters. Youth and lady transporters were duly recognized and awarded. Emerging fleet owners were also recognized to empower newbies in the focused industry. Safety awards took centerstage which included hazardous goods, nonhazardous goods and ODC categories which bore the idea of extraordinary innovation in development of the transport systems.

Mrs. Meera Rajagopalan was declared as the National Winner while Ms. Sahar Fatima was the Runner up for “Have a Safe Journey” contest. The contest resulted into a book which is the world’s first collection of short stories on road safety. The book was successfully launched with a drone aerially delivering the cover of the book to the dignitaries present on stage at the MTEA 2016. The book features 20 best stories from the contest and carries a foreword from Mr. Nitin Gadkari and a special message from Mr. Anand Mahindra. Mahindra BLAZO 25 truck was given away to Mr. Jay Prakash Singh, Bharti Bulk Carriers being the “Super Outperformer Driver of the year”.

MTEA 2016 with its core philosophy of RISE and OUTPERFORM is another step taken to drive positive change in the transport ecosystem.

For a detailed review, please visit: http://www.mahindratransportawards.com/2016.html