Mahindra Launches New FuelSmart HCV Truck Series, BLAZO in Jaipur, Rajasthan

Mahindra Truck and Bus Division (MTBD), part of Mahindra Group, has recently announced the launch of a new HCV truck series called Blazo in Jaipur, Rajasthan. Even though the existing range of HCV trucks, such as the multi-axle TRUXO, TORRO Tippers and TRACO tractor trailers, will continue to be available in its entirety, the Blazo series is all set to transform the truck industry with its range of special features!

Special Features and Guarantees

The new Blazo series come with diversified range of trucks that includes Haulage, Tractor Trailer and Tipper. They also come with new the following innovative features: 

•   An mPOWER FUELSMART engine
•   Smart multi-mode switches 

Along with these , there are two guarantees that are included:

•    A ‘truck-back’ superior mileage guarantee
•    And 48-hours ‘back on road’ service guarantee

To complement the sincere confidence that the Blazo exudes, we also chose the well-renowned actor Ajay Devgn to be the face of Blazo campaigns, as he is known for his sincerity and confidence.

Words from the Chief Executive Officer

On the occasion of the Jaipur media meet and launch, Mr. Nalin Mehta, CEO of Mahindra Truck and Bus Division said, “Our Truck and Bus business has been growing steadily and is taking full advantage of the buoyancy in the HCV segment. We are confident that new Blazo HCV range will further enhance our position in the market by significantly improving the customer value proposition.”

Mr. Mehta further added, “Besides bringing in the new technology, we have even refreshed the looks of the new series and have introduced the new turquoise blue colour variant. Further, given the sincere confidence that the brand exudes, we have chosen Ajay Devgn as the face of our new campaign featuring the Product and Service Guarantees.”

Overall, with the release of the new HCV truck series reflects our efforts towards engineering excellence and desire to provide better value proposition to customers. 

Mahindra NOW, a 24x7 unique service helpline

Mahindra and Mahindra is associated with technology and engineering brilliance. Creating high-end trucks with many user-friendly features is a norm. The Mahindra Blazo being the newest one. Such engineering marvels make the entire journey of the transporter as well as the trucker, comfortable and economical.

The Mahindra Truck and Bus Philosophy  

Mahindra Truck and Bus is a name to reckon for when it comes to expert technology. Customer service is also something that is valued and where it excels. Customer service at Mahindra isn’t just a department but what every Mahindra employee believes in and also strives to achieve it.

The Mahindra NOW reflects this and it not only believes in making high-agility, sturdy, fuel-efficient vehicles but also ensures the best service possible for its customers.

The Mahindra Now

A team of trained technicians handle the Mahindra Now. The truck drivers need to just call MTBD NOW at 1800-200-3600, choose the language that they are comfortable with and place their request. This enables them to conveniently communicate with the technician and explain the reason of the call. Every fault has been labelled with a code. The labeling system enables the technicians at the centres to precisely understand the cause of the breakdown. This facilitates them to give immediate solution. The technician then goes through the troubleshooting and fixes the issue so as to make the driving experience, a smooth one. In an interview Dr Venkat Srinivas, Vice President and Head - Engineering & Product Development, Mahindra Truck and Bus Division says, “Mahindra has successfully been able to eliminate the anxiety associated with any critical fault, the truck driver has to face. Basis this there is stratification of these faults: faults that are critical to fix and the ones that are ‘nice to know information’, bugs, errors that pass on learning to the team. The critical ones are immediately looked into. The Mahindra NOW centres with well trained technicians and engineers help the truck driver out. All these faults have been labelled and each label passes on till the time request is closed. Each label is reviewed and analysed for better troubleshooting. All this is more than just a ‘check engine’ light.” 

The truck drivers can avail reliable service at their fingertips 24*7 using MTBD NOW. With its new stance, the MahindraTruck and Bus offers truck back on the road within 48 hours. This means that the vehicle downtime is reduced drastically and high performance is always guaranteed. If the return of truck fails within the stipulated time-frame then the division is ready to pay INR 1000 each day.

Check out the following video to know more about Mahindra Now: 

The CRDe Engine that drives the new Mahindra BLAZO

The heavy commercial vehicle industry today has seen a gradual growth tangent upwards in terms of technology and services, most of them catering to the need-of-the-hour crisis. While the heavy commercial vehicle industry is battling with the daily nuances of the heavy duty truck industry, mostly concentrating either on fuel efficiency or engine performance, Mahindra Truck and Bus has come up with a path-breaking innovation accommodating both these factors in their all new heavy vehicle, the Mahindra BLAZO!

MTBD clearly stands out as a clear winner among the rest after having contained the CRDe technology and FuelSmart technology in their truck. 

Technology that drives performance:

Technology gives voice to the mute! Mahindra has always believed in Rise, a mantra that justifies its being. Hence making high end technology available to common people, is an inherent passion, marking a beginning of better life and livelihood for all! 

 

The CRDe Engine

The new Mahindra BLAZO introduce an electronically controlled diesel fuel injection engine called the CRDe. In the CRDe, engine, ECU (Electronic Control Unit) controls the fuel usage. Engine ECU like our brain is completely informed, thanks to its sensors like the speed sensor, rail pressure sensor, coolant temperature sensor, oil pressure sensor, accelerator pedal sensor, which are connected to the engine.

The high pressure pump pressurizes the diesel that gets accumulated in the common rail. Fuel injectors enable the fuel to be sprayed on the cylinders and the time taken by the injector to open the valve determines the amount of fuel to be used by the engine. 

The FuelSmart Technology

Vehicles are driven in different types of terrains with different amount of load at all times. Based on this need Mahindra has incorporated a feature by which a driver can increase/decrease the engine power so as to get maximum fuel efficiency.

There are three switches on the dashboard with three different modes – Light, Heavy and Turbo.  The Light mode can be used when BLAZO is being driven on flat terrain with no load in the vehicle. This utilizes less power and hence lesser torque. Heavy mode can be used when there is more than average load in the vehicle. Instead of using the lower gear for driving, the driver can just turn on the Heavy mode which would give better pick up. This would achieve more trips and more profit. If the vehicle has maximum load and is being driven in the hilly region or on a bumpy road the Turbo mode can be used. If the vehicle is driven in the Turbo mode for more than 30 minutes, a beep sound would be heard three times indicating that a switch to a different mode needs to be made based on changing road conditions.

BLAZO 25 (25 ton trucks), BLAZO 31 (31 ton trucks) and BLAZO 40 (40 ton trucks) have all the three modes, whereas BLAZO 35 (35 ton trucks), BLAZO 37 (37 ton trucks) and BLAZO 49 (49 ton trucks) have two modes (light and heavy).

Conclusion

Apart from the CRDe engine and FuelSmart technology, the Mahindra BLAZO also has an RPM display, fuel gauge and temperature gauge; the LCD screen displays hat also show trips per km, per km fuel consumption, average speed and battery voltage. The LCD dashboard also alerts about service reminders for the vehicle. Thus, multiple factors work in congruence to make BLAZO one of the best heavy vehicles anybody would want.

BLAZO gives the best experience to its customers considering the road, load and driving conditions, because as June Martin rightly asserts, everything starts with the customer. 

The Mahindra Transport Excellence Awards, 2015 was a special event not only special for truck driver’s daughters  but for the entire trucking ecosystem.

New initiatives and award categories like Essay writing competition for Sarathi Abhiyaan Beneficiaries, Safety in ODC, Hazardous and Non-Hazardous goods, Fleet management in construction and mining were seen. With more entries coming in this time as presented by the Mr Nalin Mehta’s report card; the growth, aspirations and dreams of all those who have till date not been recognized, were felicitated by the MTEA  

 

Growth, it is said is never merely by chance, it is a result of all the forces working together. An award that recognized the upcoming entrepreneurs who carved a niche and left a mark, while helping to expand the industry was the National Winner of the Emerging Fleet Owner Award. This award went to RKC Transports & Co.

On the behest of Ministry of Road Transport and Highways, the safety award was introduced. This award recognizes transport service providers who strive to create a safe environment for life and goods by undertaking sustainable initiatives. Capital roadlines (Gujarat), V-Trans (India) Ltd. and Premier Transport Ltd won the award in this category.

Finance, is backbone of any industry. When it comes to commercial vehicles, many run from pillar to post to get timely financial help.

The next award applauds financial institutions that provide exemplary financial solutions for commercial vehicle businesses. Cholamandalam Investment and Finance Co. Ltd along with ICICI Bank LTD bagged the award.

 When truck drivers are on the move, the only thing that keeps them well connected is food and music. Recognizing this quintessential quality the highway Dhaba award was initiated.  The national winner in this category was Flora Hotel.

As they say, there is nothing more worthwhile slash rewarding in this world than to let people know they are ‘worth it’! But to grow and embrace pinnacles is not merely a day’s job; it takes incessant drive and passion to achieve something. The MPower War Room sessions were filled with insights about business approaches and case studies. These resulted in vibrant discussions about the industry by the candidates.

And some epic level passion clubbed with real life experiences got created into books!

The experiences and learning got a form and the book, “Trucking Business – Cases and Concepts” was launched by Mr. Nalin Mehta, Prof Raghuram, Prof Rekha Jain, Prof Debjit Roy from IIM Ahmedabad and Mr. Kaushik Bellani, Managing Director of McGrawHill, along with Mr. Wadhera.

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The book contains experiences and perspectives of the candidates of the MPOWER sessions and of course, a good book creates good leaders; good leaders create more of them.

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Such good leaders who have lead innovations and business deserve to be recognised!

The Lifetime Achievement Award salutes the Lifelong Endeavors of a pioneer and an innovator, a visionary and a leader to the entire transport industry. The awardee chosen by the Mahindra Transport Excellence Award grand jury has not only contributed immensely to the industry but has also inspired everyone in the business. He is also a Padma Awardee and he is Shri R Thyagarajan of Shriram Group.  “Honourary and life time achievement awards are very encouraging. I know it might sound strange that a person receiving lifetime achievement says he needs encouragement, but that’s true! I

appreciate the effort Mahindra team puts in onto this award and it not just emblematic, they also mean it.” Mr. Thyagarajan stated humbly!

And Ramcharan Yadav won the brand new Blazo- 25 FuelSmart truck for being the “Super Outperformer Driver of the year”. He had saved many lives by delivering Oxygen cylinders to a hospital on time. He successfully passed each step of stringent Driver Jury process comprising of Physhomotor & Psychometric tests, Traffic Rules and Medical tests. He has shown that by true and outperforming efforts anyone can be a Malak from Chalak.

“When her spirit is invoked, she resolves to break barriers.

When she is inspired, she surpasses her own limitations,

She is her own inspiration, her own idol.

She is a woman.”

MTBD salutes this power and so the Mahindra Transport Excellence Award jury screened many deserving candidates and found out that the Youth Transport Personality of the Year Award and Lady Transport Personality of the Year will go to Ms. Poornima Vijay Patil of Neha Transport. Her exemplary determination and nerves of steel crowned her with this glory.     

The evening was thus a striking personification of the values Mahindra Truck and Bus Division stands for, and this year’s winners have set high standards for the years to follow.

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MTBD awards will continue to make this statement come to reality: “For those who dare to dream, there is a whole world to win!”

Yet again! Daughters make their fathers proud at the Mahindra Transport Excellence Awards 2015: Part -I

For Mahindra Truck & Bus Division and its 800+ strong team force, Rise is not just a word; it’s a way of life. It embraces the business in its entirety and then goes beyond it to touch the lives of its stakeholders. The driver community is one such stakeholder, playing a critical role in the trucking business.

At Mahindra Truck & Bus Division, it’s an integral responsibility to drive the lives of people who drive businesses to success. With this thought emerged the Mahindra Saarthi Abhiyaan in the early 2014 to award scholarship of Rs. 10,000 to daughters of HCV drivers. Taking the idea to the next level, Mahindra Truck & Bus Division launched an essay competition for the 1108 Mahindra Saarthi Abhiyaan scholarship awardees at the Mahindra Transport Excellence Awards, 2015.

The august session had esteemed guests like Shri Nitin Gadkari, Hon’ble Minister of Road Transport & Highways. along with Shri Sanjay Mitra, Hon Secretary, Ministry of Road Transport & Highways, Shri Abhay Damle, Joint Secretary, Ministry of Road Transport & Highways; Mr. Anand Mahindra, Chairman and Managing Director of Mahindra & Mahindra; Dr. Pawan Goenka, Executive Director and President – Automotive & Farm Sector – Mahindra & Mahindra; Mr. Rajan Wadhera, President and Chief Executive – Truck, Power Train Division and Head – MRV; Mr. Nalin Mehta, CEO & Managing Director, Mahindra Truck and Bus Division and Dr. Bhaskar Das, Group CEO, Zee Media Corporation Ltd.

Apart from the guests what followed next was pure bliss! Reams & reams of emotions carefully captured on paper by the daughters of the truck drivers; tracing the journey from struggle and despair to hope and faith, love and respect.

The central character being their fathers, the truck driver’s daughters penned inspiring stories of sacrifice and dedication. 8 finalists or Super Laxmis as christened by Mr Anand Mahindra that were shortlisted were Divya Rathee, Tamanna, Smita Kumari, Vaishali Kumari, Pooja Shivaji Mali, Sonali Jamadar, K. Vinitha, S.Kanimozhi. They were awarded a cheque and certificate. While Divya Rathee and Smita Kumari went ahead to the semi-final, Pooja Shivaji Mali bagged the first prize. The top 3 winners got a chance to gift their father a Mahindra BLAZO 25 truck. Mahindra Truck and Bus Division picked up the down payment and on-roading cost for these trucks with easy finance options by Mahindra Finance.

Here's a screen grab of Pooja’s essay in Marathi:

Pooja’s story was truly heart touching, nothing less than the story of trials and tribulations.  The essay she wrote touches on parts of her father’s life, from poverty stopping him from education to truck driving becoming his  default career option; the dark phase of their lives where Pooja’s father turned to drinking and a sudden encounter with a close friend who guides him through the rut and inspires him to change his destiny.  . From working during extra hours in farms, to teaching lessons of frugality to their kids, the husband-wife duo instilled values into their children. The family comes together to pull themselves out of dire poverty. Pooja today has completed her BSc in TV technology and sees her family experiencing a better future.

The Mahindra Transport Excellence Awards witnessed the joy of empowerment yet again, re-establishing the role of Mahindra Truck & Bus Division in the betterment of the trucking community. 

4th March ’16, the D’day for the ambitious aspirants: Final jury verdict on 4th March '16 for #MTEA2015

Hard work wins you a game, but recognition for your hard work wins you championships!

Another tale of recognition and awards which has now gained popularity is the MTEA awards held every year by Mahindra Transport division.

Like every testing year, stories of excellence and outperformance were put to test by the jury during Mahindra Transport Excellence Awards 2015, which were effectively accomplished on the 21^st/22^nd of Jan'16 and 5th/6th of Feb' 16 at the Mahindra Towers, Worli, Mumbai.

Mahindra Transport Excellence Awards 2015, with its philosophy OUTPERFORM and RISE, is another step towards driving positive change in the Transport Ecosystem.

As Mr. Nalin Mehta said while launching the Awards in 2011, "Mahindra Transport Excellence Awards perceive and remunerate different stake-holders in the trucking business on parameters such as Outperformance, Excellence, Innovation and Change Leadership, judged against the setting of RISE columns, Accepting No Limits, Alternative Thinking and Driving Positive Change. The activity, with its comprehensive nature, has set for itself exclusive & niche standards".

The prominence and value of the awards can be gauged from the number of one of a kind cases got - more than 2300 (contextual analyses for various classes):

In light of inputs received to hold the freshness of the grants, we re-organized the current Fleet Owner categories to be more comprehensive and illustrative of the fleet owning fraternity.

Under the Fleet Owner classes, new grants for Tipper section in the Construction and Mining fragment had been presented.

Perceived the significance of professionalizing the Transport business made classes for Fleet Management and Driver Management hones for substantial, medium/little transporters. Youth Transport Personality and Lady Transport Personality and their commitments to this business with future in context were held once again this year.

New classes of Awards like Emerging Fleet Owner of the Year were announced to empower new players in this focused industry and Essay Competition for MSA (Mahindra Saarthi Abhiyaan) Awardees of F14-15.

The exposition rivalry concentrated on the Driver and young ladies of Drivers were gotten some information about their dad (HCV Driver) and how he has motivated them in their lives.

Ladies gave an overwhelming response by submitting about 700 papers.

On the Driver classification, directed driving aptitudes tests at 8 areas crosswise over India were introduced and the top entertainers were selected for the HCV Driver Award.

The Safety Category included ODC sub-class for risky and non-unsafe merchandise, keeping in perspective the extraordinary elements of development. The Safety classification, presented at the command of Ministry of Road Transport and Highways, who’ve kept on supporting our Awards program for the third successive year, have gotten overpowering reaction.

The sections gloat of value, commitment and consistency.

The jury individuals were drawn from different pieces of the vehicle ecosystem, viz. transport and logistics administrations clients, business vehicle media, fragment particular media (bond, base, steel, and so forth) and also investigate firms, Management Faculty of IIM, Ahmedabad and Indian Maritime University, Chennai, Advisors to Government of India on logistics, and so on. Strikingly, the Jury board was drawn from organizations such as BASF, Hellmann Worldwide Logistics, Castrol, L&T, Cement Research Institute, Vedanta Group, JSW, Forbes and Company Ltd (Shapoorji Pallonji Group) and some more, and who are additionally our clients.

EY, like before, were the counsels and evaluators of the Awards and their delegates dealt with the jury procedure to guarantee straightforwardness, nonpartisanship and procedure adherence. Mr. Nalin Mehta graced the event on the 5^th Feb and interfaced with the master jury over mixed drinks and supper.

Jury procedures started with a preparation session from MTBD and Ernst and Young side, clarifying the ethos of Awards project furthermore the tenets and procedure of the jury considerations.

The shortlisted chosen people would be set up for the last round of assessment by the GRAND JURY, which will be hung on seventeenth Feb 2016 at MoRTH, New Delhi

The recompense has set destinations around endeavors of the business that drive it towards ethos of tolerating no restrictions, elective thinking and driving positive change.

A few Glimpses amid the Jury Meet 5^th and 6^th of Feb, 2016.

The honors will advance with the final stage and Grand Jury proceedings shall select the final champ’s i.e the winners who will be commended on the 4^th of March 2016 at the Awards Ceremony in New Delhi.

Rewards don’t weigh a lot. Just that they make hard work a habit!

Ajay Devgn and BLAZO, a fiery combination transforming the Indian trucking Industry

On the 4^th of Feb, 2016, Mahindra Truck and Bus Division (MTBD) launched the awe-inspiring heavy commercial trucks under the brand name 'BLAZO'. While its new superior mPOWER FuelSmart technology, a topic of thesis in itself. BLAZO also boasts of a dashing new dapper look, the turquoise blue colour variant topping the list.  

The Mahindra BLAZO Series

The ‘BLAZO’ series includes haulage, tractor trailer and tipper and is geared with the FuelSmart innovation. The highlight of ‘FuelSmart technology' is the introduction of the CRDe motor combined with the all new Multi-drive mode which is  generally found in passenger cars which assists them to drive into the city, off-roads and makes it easier to maneuver and speed up on the highway. BLAZO too has incorporated similar technology, taking into consideration driver, fleet owner and vehicle’s need.

Given the uber rugged yet suave personality that the brand radiates, BLAZO has picked the dashing, macho, and the very eminent Bollywood star, Ajay Devgn to be the brand ambassador of the all new Blazo campaign. Here is the Official Launch Video of BLAZO starring Ajay Devgn.

FuelSmart - an automotive technology

Mahindra presents FuelSmart technology, first of its kind in Indian transport. To give the users the most important features that they could ask for in a truck that is mileage and power. Hence, Mahindra created FuelSmart technology.

FuelSmart technology harnesses the benefits of the CRDe engine that in turn provides better mileage at the touch of a switch. The FuelSmart technology comes in three modes – Turbo, Heavy and Light which of course can be changed by the driver as per street conditions. A driver can now easily turn on Heavy mode when carrying full loads and switch to Light when returning back unloaded. He can also use Turbo mode when transporting heavier loads based on his application, over steep inclines. Each mode provides maximum efficiency for optimal performance.

Mahindra BLAZO guarantee

On this one-stop solution Mr. Rajan Wadhera, President & Chief Executive - Truck & Power Train & Head – Mahindra Research Valley, Mahindra & Mahindra Ltd, said, “In commercial vehicles there is a challenge to provide a single solution of engine and vehicle power-terrain configuration to multiple applications and variants. The FuelSmart Technology with its multi-mode switch technology will help drivers into choosing correct mode based on load and road condition, thereby leading to high efficiency”.

The confidence and sincerity that the brand exudes converges into a strong guarantee that the new BLAZO series offers. Mahindra Truck & Bus Division affirms that if the new series of truck do not provide better fuel efficiency than the old existing trucks then the owner can return the truck back. This stance itself explains BLAZO is par excellence.

The super-macho Mahindra BLAZO is ready to hit the road with its mantra – To do more and be more!