
The agricultural machinery technology is being licensed to M&M Farm Equipment Sectors’ Applitrac Business, for manufacturing in India. The agricultural machinery will be sold under the Mahindra Brand name in the domestic market, in addition to exports to China & SAARC countries.
Mahindra & Mahindra’s Farm Equipment Sector has envisaged a new vision of delivering prosperity to farmers across rural India by providing innovative crop specific farm technologies aimed at enhancing productivity, aptly termed as ’FarmTech Prosperity’. The License Agreement with MAM is yet another step towards achieving this vision.
Speaking on this occasion Mr. Shimizu said, “We have been working with the Mahindra team in the US for over 8 years now. We were impressed with their initiative of ‘FarmTech Prosperity’ for Indian farmers. Mahindra has won the prestigious Japan Quality Medal (JQM) and we found a common DNA working with them in India.”
Mr. Anjanikumar Choudhari added, “We are very proud to be associated with Mitsubishi Agricultural Machinery, a reputed global leader in the farm machinery segment. This license agreement will facilitate manufacturing of an extensive variety of farm machinery to provide better skillful mechanization to the farmers.”
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