On 14th
August, Mahindra reinforced our commitment to our truck and bus division,
renaming Mahindra Navistar Automotive Ltd. as Mahindra Trucks and Buses Ltd.
(MTBL), which is a wholly owned subsidiary and part of the US $16.2 billion
Mahindra Group. Subject to regulatory approvals, we also intend to demerge our
trucks and buses operations from MTBL into Mahindra & Mahindra to develop
greater synergies. We also plan to invest Rs. 200 crores to further strengthen
our existing product line up and start probing for new product lines that could
lead to further capital infusion of over Rs. 300 crores in due course.
We are also
implementing new branding for our heavy commercial vehicle range. The
multi-axle trucks will now be called Mahindra TRUXO 25 and TRUXO 31; Tractor
Trailers will be called Mahindra TRACO 35 and TRACO 40; and the tippers will be
called Mahindra TORRO 25 and TORRO 31. Speaking on this new development, Dr.
Pawan Goenka - President Automotive & Farm Equipment Sectors, Mahindra and
Mahindra Ltd., said, “We are fully committed to our commercial vehicles
business and intend to focus on running the LCV, Truck and Bus business as a
separate division post the proposed demerger, with the objective of growing our
presence in the Indian commercial vehicle industry. We plan to invest
significant resources over the next few years which will help us strengthen our
existing product range and refurbish the current LCV range. Exploratory work
has also begun for the introduction of new products that will help address the
ICV and MCV segments in the 7.5 to 16 ton GVW category”. Nalin Mehta, Managing
Director and CEO, Mahindra Trucks and Buses Limited, said “The new nomenclature
and rebranding demonstrates our long term commitment to the commercial vehicle
business which has the full support of the Mahindra Group. While our name has
changed, what remains unchanged is our determination to deliver on our
customer’s evolving needs. With a powerful range of products including HCVs,
LCVs and buses, and a continued focus on breakthrough innovations we will
continue to deliver market-leading performance and enhanced products and
services for the Indian transport industry”.
Today, with
over 1 lakh LCV trucks and buses and more than 8,000 HCV trucks on Indian
roads, we provide service with a 24x7 service network of more than 1,591 touch
points that includes 57, 3S dealerships, 271 authorized service points drawn
from other dealers within our Automotive and Farm Equipment Sectors network and
nearly 1,263 roadside assistance points strategically located on important
trucking routes. This network will be further expanded by leveraging synergies
following the demerger of operations. We also have India’s first multilingual
helpline which is manned by technical experts to provide instant support along
with the NOW mobile service vans and workshops.
In tune
with our commitment towards the business and customers, we have launched
several pioneering initiatives. We are first in the industry to provide the
‘5-years’ or ‘5 lakh Km’ transferrable warranty. For tippers, we have launched
on-site warranty and have also rolled out an attractive AMC package. We also
provide offers such as up to 100% finance on Chassis and up to 5 year loan
tenure.
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