Friday, June 20, 2014


Mahindra & Mahindra Ltd. – Truck and Bus Division organised yet another insightful knowledge sharing seminar, under the aegis of its forum for the transport ecosystem - The Outperformers’ League (OPL) - at Bengaluru on 27th May, 2014. The OPL seminar, which took place in Hotel Fortune Park JP, focused on the Market Load segment (includes all loads that originate from Market, Mandi, FMCG etc.) and was attended by 92 Fleet Owners, Body Builders and Financiers operating in this segment.

The seminar started with Mr. P. B. Varadarajan, Area Business Manager, Mahindra and Mahindra Ltd. – Truck & Bus Division giving a detailed presentation on OPL explaining the various initiatives and customer benefits associated with the OPL. The introductory seminar was followed by an insightful conversation with Supply Chain Expert, Capt. Yogesh Kundra. Capt. Kundra explained the current state of manual truck hiring process and the role of technology in bringing about efficiency thus leading to higher profits. He educated the audience on the various trends and issues associated with the market load segment and the seminar was much appreciated by the audience

The sessions and the speakers attracted a lot of praise for the Bengaluru OPL. We found a fan in Mr.  G. R. Shanmugappa - President, All India Motor Transport Congress (AIMTC), who along with many others appreciated the one of a kind initiative by any manufacturer, to provide insights about the future trends and growth prospects of the Market Load Segment and the entire trucking ecosystem.

The session also saw the display of the powerful TRUXO 31-170.

Mr. Durairaj A M, Director – Rajalakshmi Automobiles Pvt. Ltd. (Bengaluru), Dealer of Mahindra and Mahindra Ltd. - Truck & Bus Division concluded the seminar with a vote of thanks.

OPL since in inception in 2011 has been moving from strength to strength. More than 60 seminars spread over 20 cities across the countries have seen participation of over 7,000 stakeholders.

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