Wednesday, March 10, 2010

NBA & Mahindra Partner To Launch Basketball League In India

               New Co-ed League to Tip Off in Three Cities this April

“We are delighted to be partnering with the NBA to create a multi-city recreational league in India,” said Mr. Anand Mahindra, Vice Chairman and Managing Director, Mahindra Group. “In a cricket loving nation such as India, we feel it is important to encourage other sports as well and we believe basketball is perfectly suited to bring communities together and promote healthy, active lifestyles to Indian youth.”

The Mahindra NBA Challenge will begin play on April 17 when participating teams tip off at the St.Dominic Savio and Mustan YMCA courts in Mumbai. 
 “Mahindra is the perfect partner for the creation of a new recreational basketball league for Indian fans,” said NBA Commissioner, Mr. David Stern. “The BFI, Mahindra and the NBA share a long-term commitment to growing the game in India and to using the values of our game to make a positive, lasting impact in Indian communities.”

“Basketball continues to grow in popularity across India and now youngsters in Bangalore, Ludhiana and Mumbai will have the opportunity to play in an organized league and further develop their skills,” said Mr. Harish Sharma, Secretary General of BFI. “The launch by Basketball Federation of India and the NBA of the Mahindra NBA Challenge is very exciting and will help accelerate the basketball development of Indian youngsters.”

Individuals and teams interested in registering can visit registrations.


David M. Lafrennie, NBA, 212-407-8093,
Aman Hashmat, Perfect Relations, 9870488005,
Roma Balwani, Corporate Communications, Mahindra & Mahindra Ltd.,
Kunal Dutt, Genesis BM,

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